Data and Marketing Analytics Manager

Sphere Digital Recruitment; Greater London; On-site; GBP 60,000 - 75,000; Full time

Job summary

A leading digital agency in London seeks an experienced Analytics Manager to enhance their analytics function. This role involves managing analytics platforms, delivering insights from data, and collaborating with various teams. The ideal candidate should have advanced knowledge of Google Analytics 4, Google Tag Manager, and data visualization tools. Join us to provide data-driven strategies that support our clients' growth.

Qualifications

• Advanced experience with GA4 including event tracking and cross-domain tracking.
• Proficient in GTM setup, configuration, and troubleshooting.
• Experience in data visualization and creating dashboards.

Responsibilities

• Translate data into insightful reports for clients.
• Configure analytics environments and maintain user permissions.
• Analyze multi-channel performance data for optimization strategies.

Skills

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Data visualization

Problem solving

Strategic insights

Tools

Jira

Looker Studio

Job description

Analytics Manager -

Please do not apply if you dont have GA4 & GTM experience!

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We're an independent, award-winning digital agency based in London, with a collaborative team spanning both the UK and international locations. Since our founding over two decades ago, we've partnered with leading consumer brands across retail, hospitality, and lifestyle sectors - helping them grow through data-led strategy, creative excellence, and performance marketing.

About the Role

We're looking for a highly skilled Analytics Manager to play a central role within our Performance department. You'll work closely with the Head of Performance to strengthen our analytics offering - ensuring we deliver insightful, data-driven strategies for our clients.

This position combines hands‑on implementation with strategic oversight. You'll manage analytics platforms, uncover insights from complex datasets, and communicate findings clearly to both internal teams and clients. You'll also oversee a remote analytics specialist and ensure smooth coordination across departments.

Key Responsibilities

• Translate data into meaningful insights and communicate findings to clients in a clear, actionable way.

• Configure and maintain analytics environments - including property setup, user permissions, dashboards, and automated reporting.

• Serve as a reliable source of truth for all data-driven reporting and measurement.

• Analyse multi-channel performance data to inform marketing and website optimisation strategies.

• Support with campaign tracking, tag implementation, and troubleshooting issues in analytics and tagging setups.

• Collaborate with internal teams (Growth, Creative, and Client Services) to ensure consistent and accurate data collection.

• Oversee and guide a remote analytics specialist - managing workload, reviewing output, and ensuring quality standards are met.

• Present analytical insights to support client pitches, performance reviews, and strategic planning.

Core Expertise

• Google Analytics 4 (GA4): Advanced event tracking, custom dimensions, cross-domain tracking, and report building.

• Google Tag Manager (GTM): Setup, configuration, debugging, and deploying conversion tags and tracking pixels.

• Consent & Compliance: Working knowledge of cookie consent configuration and Google Consent Mode v2.

• Data Visualisation: Skilled in creating dashboards and visual reports, ideally using Looker Studio or similar tools.

• Problem Solving: Identify and resolve data discrepancies, tracking errors, or reporting gaps.

• Strategic Insights: Turn data into recommendations that inform campaigns, KPIs, and overall client strategy.

Management & Collaboration

• Manage tasks and project tickets for a remote analytics team member using tools like Jira or equivalent.

• Conduct regular progress reviews and provide technical guidance.

• Work cross-functionally to ensure tracking and reporting align with broader business and campaign objectives.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.