Data, Analytics and Impact Lead

HMRC; Belfast; On-site; GBP 60,000 - 80,000; Full time

Job summary

A governmental agency in Northern Ireland is seeking a skilled team lead to analyze and synthesize data for communications strategy. This role involves developing metrics, evaluating campaign performance, and applying analytical skills to shape organizational strategies. Strong background in data analytics and leadership capabilities are essential. The position offers the opportunity to impact strategic communications and work closely with various stakeholders.

Qualifications

• Expertise in statistical and analytical tools.
• Experience with ROI models and performance reporting.
• Strong data science and leadership skills.

Responsibilities

• Provide expert advice on SMART objectives and evaluate campaign performance.
• Develop methods to assess impact of priority campaigns.
• Work with stakeholders to draft research briefs and business cases.

Skills

Statistical and analytical tools (SPSS, R, Python, SQL, SAS)

Microsoft Power Platform

Data evaluation and ROI model development

Working with and synthesising complex data sets

Strong leadership skills

Stakeholder management skills

Project management in complex environments

Job description

You will lead a small skilled team that will collaborate with communications professionals, campaign leads, operational teams, researchers and behavioural science experts. Working closely with specialists across the team, together you will unlock insights from a wide range of data sources, transforming them into clear, actionable recommendations that help shape communications strategy, inform SMART objectives and evaluate campaign performance. Accessing data, research and information from a range of sources, you will lead your team to analyse and synthesise this data and provide tangible insights and recommendations to shape strategic communications strategies and plans.From developing Return on Investment (ROI) models to uncovering deep audience insights, your leadership will help us understand audience behaviours, test ideas, target the right audiences with our communications, demonstrate the impact of our campaigns on audience behaviour, and shape enterprise-level research that supports our strategic goals. You will apply analytical and problem-solving skills to investigate and track the directorate’s performance and implement improvements. Your work will span campaign performance analysis at a strategic level and your team will work closely with the campaign leads who evaluate their campaigns in flight. You will support the setting of Key Performance Indicators (KPIs) for HMRC’s communications strategy and annual plans, reporting on progress against these on a regular basis, and help to inform the research needed to measure performance against these KPIs.You will steer continuous improvement of the team’s work and processes to enhance and improve our performance; streamline our insight and evaluation work through technology and innovations; and champion continuous improvement in insight and evaluation skills across HMRC’s Communications function.Please see employer website for full job details & person specification.

Responsibilities

• Provide expert advice on setting SMART objectives and develop metrics, baselines, and KPIs to evaluate communications, assess campaign performance and demonstrate communications impact.
• Develop and deliver methods of assessing and evaluating the impact of our priority campaigns, including ROI models and assessments of deflection costs and attribution.
• Work with stakeholders to draft research briefs that articulate research objectives and target audiences, and draft business cases and briefings for research planning rounds.
• Work with partner agencies to scope, design and implement fieldwork and ensure that outputs are clear, succinct and meet business objectives.
• Analyse and/or synthesise data from a range of sources, including directly commissioned research, digital analytics, business data and behavioural evidence to generate actionable audience insights and recommendations to inform campaign planning.
• Enhance internal quantitative datasets by integrating external sources such as TGI and third-party research, enabling deeper audience segmentation, behavioural analysis, and evidence-based decision-making.
• Provide expertise on setting baselines and KPIs to support the evaluation of HMRC’s Communications Strategy and annual communications plan and support strategic reporting commissions.
• Oversee delivery of quarterly performance reporting hubs and champion adoption of advanced analytical tools for communications planning and evaluation.
• Build strong relationships with other teams within Communications, the wider department and with cross-government insight and data specialists to share resources and align on priorities.

Skills and Qualifications

• Expertise in applying statistical and analytical tools and techniques (such as SPSS, R, Python, SQL, or SAS) and experience with Microsoft Power Platform for data visualisation and workflow automation.
• Expertise in using data to evaluate projects or activities and demonstrable skills in developing ROI models and other analytical approaches and presenting these in evaluation and performance reports.
• Expertise in working with and synthesising complex numerical data sets and qualitative information, triangulating information from multiple insight sources to draw out trends and identify patterns in data and translate them into clear insights.
• Strong data science skills including experience of leading analysis, shaping analytical approaches and ensuring options and recommendations align with organisational strategy and user needs.
• Strong leadership skills to drive momentum on this important work with your team and to champion it with senior leaders and campaigns leads.
• Excellent stakeholder management skills, with experience of working with a range of stakeholders, including senior leaders, to shape strategies and ensure alignment with business and user needs.
• Evidence of leading and driving multiple work projects in a complex and fast-moving environment, responding to uncertainty and ambiguity and juggling competing priorities.

Area: Derry or Londonderry
Closing date: 06 Nov 2025

Area: All of Northern Ireland
Closing date: 07 Nov 2025