Data Analyst, Experience Insights

ITV Consumer Limited 2024; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading media company in Manchester seeks a Data Analyst to join a cross-functional team focusing on delivering actionable insights from data. The successful candidate will analyze audience journeys, collaborate with various business stakeholders, and employ data visualization techniques to provide meaningful insights that drive business value. Flexibility in working options, generous holidays, and a competitive pension contribution enhance the attractive nature of this role.

Benefits

Flexible working options

Generous holiday allowance

Annual bonus opportunity

Competitive pension contribution

Wellbeing and volunteering days

Qualifications

• Proven experience in a data analytics role with the ability to turn complex data into meaningful insights.
• Experience in creating insightful analysis and dashboards.
• Comfortable visualizing and presenting analysis across various formats.

Responsibilities

• Analyze audience journeys and provide insights to drive business value.
• Collaborate with cross-functional teams to develop analytical solutions.
• Embed innovative data methodologies across ITV business domains.

Skills

Data analysis

SQL

Data visualization

Communication

Problem-solving

Critical thinking

Tools

Google Analytics (GA4)

AWS (Redshift)

GCP (BigQuery)

Tableau

Looker Studio

Job description

12 month fixed-term contract, As part of a cross-functional team you will partner with business leaders and key stakeholders to understand their challenges and identify and answer the "big questions". You will work closely with Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision-making. You will sharpen your technical skills to create outcome-focused insight for your domain while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of your clients with ITV's wider strategic objectives.

• Analysing audience journeys and providing insight on our viewers to drive business value.
• Provision of accurate and insightful analysis on how our viewers engage and consume the nation's best-loved and most-watched content, across broadcast, VOD or SVOD (Subscription Video on Demand).
• Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner.
• Promoting and embedding data experimentation and innovation across ITV business domains to drive business outcomes and value.
• Embedding new methodologies, processes and ways of working across business domains.
• Building analytical solutions, such as: attribution methodologies across marketing campaigns, content release strategies or viewer segmentations.
• Proof of concept analysis to support the implementation of new metrics or segmentation methodologies that ladder up to our KPIs.
• As part of a cross-functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self-service analytics.
• Evaluating performance of content, release strategies and marketing and product experiments. Making recommendations for future tests and next steps.
• Collaborating with subject matter experts in a range of disciplines, including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward.
• Proven experience (or similar exposure) within a data analytics role, with the ability to turn complex data into meaningful insights.
• Ability to create insightful analysis and dashboards.
• Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e‑mail).
• Experience using SQL to analyse large datasets on Data lakes or EDWs.
• Understanding of analytical techniques and statistical concepts.

Other things we're looking for (key criteria)

• Experience working with digital analytics tools such as Google Analytics (GA4).
• Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) and Databricks preferable.
• Knowledge of A/B testing principles.
• Experience working with data visualisation tools such as Tableau or Looker Studio.
• Strong communication skills, with the ability to tell stories with data.
• Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills.
• Ability to work in a collaborative and cross‑functional environment.
• Excellent attention to detail and proactive in preventing errors.
• A passion for TV programmes and an interest in the wider media landscape.

Benefits

• Flexible working with a range of options.
• Generous holiday allowance, plus you can buy more.
• Annual bonus opportunity.
• Competitive pension contribution.
• Save as you earn - with an opportunity to buy ITV shares.
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life.

More About Our Benefits

What is the magic of ITV? It starts with a simple love of television. Watching it, creating it, talking about it. Whether it's daytime or primetime, for downtime or anytime. We're inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us. Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.