Data Analyst, Experience Insights

ITV; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading media company in the UK is seeking a Data Analyst to join its Insight Group for a 12-month fixed-term contract. The role requires proficiency in data analysis, dashboard creation, and the ability to derive insights from complex datasets. You will work closely with business leaders to inform strategic decisions that enhance viewer engagement and drive value across various content formats. A passion for media and a collaborative approach are essential in this role, alongside strong communication skills.

Qualifications

• Proven experience in a data analytics role with ability to derive insights from data.
• Comfortable in creating dashboards and visualising analysis.
• Ability to present complex analysis in an understandable manner.

Responsibilities

• Analyze audience journeys to provide actionable insights.
• Communicate findings to stakeholders in a strategic manner.
• Build analytical solutions and evaluate marketing strategies.

Skills

Data analysis

Dashboard creation

SQL proficiency

Communication skills

Tools

Google Analytics

Tableau

GCP

AWS

Job description

Workplace: ITV White City/ Media City Manchester/ Leeds (Role needs to be based from one of these office locations with hybrid working)

12 month fixed-term contract

Data Analyst, Experience Insights

We are seeking a Data Analyst to join the ITV Insight Group’s analytics function, on a 12-month fixed-term contract. Embedded across domain-aligned insights teams within the department, our analysts play a crucial role in shaping the business’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape.

As part of a cross‑functional team you will partner with business leaders and key stakeholders to understand their challenges and identify and answer the “big questions”. You will work closely with Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision‑making. You will sharpen your technical skills to create outcome‑focused insight for your domain while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of your clients with ITV’s wider strategic objectives.

The team

ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our digital transformation strategy. The business faces many challenges ahead to achieve this vision: What content should we commission? Which audiences are the most commercially attractive for us? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD to offset declines to Linear? Whatever the question, the ITV Insights Group is here to lead the business to its most successful future by putting insight, powered by research and data, at the heart of every key decision.

Responsibilities:

• Analysing audience journeys and providing insight on our viewers to drive business value.
• Provision of accurate and insightful analysis on how our viewers engage and consume the nation's best‑loved and most‑watched content, across broadcast, VOD or SVOD (Subscription Video on Demand).
• Communicating analytics and insight to business stakeholders in a non‑technical, strategically‑minded and impactful manner.
• Promoting and embedding data experimentation and innovation across ITV business domains to drive business outcomes and value.
• Embedding new methodologies, processes and ways of working across business domains.
• Building analytical solutions, such as: attribution methodologies across marketing campaigns, content release strategies or viewer segmentations.
• Proof of concept analysis to support the implementation of new metrics or segmentation methodologies that ladder up to our KPIs.
• As part of a cross‑functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self‑service analytics.
• Evaluating performance of content, release strategies and marketing and product experiments. Making recommendations for future tests and next steps.
• Collaborating with subject matter experts in a range of disciplines, including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward.

Skills you’ll need (minimum criteria)

• Proven experience (or similar exposure) within a data analytics role, with the ability to turn complex data into meaningful insights
• Ability to create insightful analysis and dashboards
• Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e‑mail)
• Experience using SQL to analyse large datasets on Data lakes or EDWs
• Understanding of analytical techniques and statistical concepts

Other things we’re looking for (key criteria)

• Experience working with digital analytics tools such as Google Analytics (GA4)
• Experience working with cloud‑based platforms such as GCP (BigQuery), AWS (Redshift) and Databricks preferable
• Knowledge of A/B testing principles
• Experience working with data visualisation tools such as Tableau or Looker Studio
• Strong communication skills, with the ability to tell stories with data
• Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills
• Ability to work in a collaborative and cross‑functional environment
• Excellent attention to detail and proactive in preventing errors
• A passion for TV programmes and an interest in the wider media landscape