Data Analyst

ITV; Greater London; Hybrid; GBP 52,000 - 76,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

ITV in London is looking for a Data Analyst to join the Central Insights team. You will analyse audience behaviour across ITV's broadcasting and streaming platforms, turning data into actionable insights used to inform content, scheduling and performance planning.

You’ll partner with Insight Managers, Data Scientists and business stakeholders to deliver dashboards, reports and recommendations, applying rigorous analyses and clear storytelling with data.

Qualifications

• Proven experience turning data into insights.
• Ability to create insightful analysis and dashboards.
• Experience using SQL to analyse large datasets.
• Experience using Python for analytics, data transformation or modelling.
• Strong communication skills with data storytelling ability.
• Experience visualising analysis via dashboards/reports.
• Collaborative with analysts, managers and stakeholders.
• Curious, critical mindset; questions assumptions.

Responsibilities

• Analyse audience behaviours to drive business value.
• Provide accurate analysis of viewer engagement across broadcast, VOD and SVOD.
• Communicate analytics to stakeholders in clear, non-technical terms.
• Create dashboards and reports to track KPIs.
• Support proof-of-concept analysis for new metrics or methods.
• Develop and embed dashboarding solutions for self-service analytics.
• Evaluate performance of content, releases and marketing activities.
• Work with large datasets to identify trends and risks.
• Support forecasting and performance analysis across key KPIs.
• Collaborate with cross-functional teams to drive projects forward.
• Document analytical processes and ensure high-quality delivery.

Skills

Dashboards & storytelling

Collaboration

Critical thinking

Data storytelling

Tools

SQL

Python

Tableau

Looker Studio

BigQuery

Job description

Workplace: White City, London - Hybrid

Data Analyst, Central Insights

We are seeking a Data Analyst to join the ITV Insight Group’s Central Insights team.

Central Insights plays a crucial role in shaping ITV’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape. Our work helps the business understand how viewers engage with ITV’s content across broadcast, VOD and SVOD, and supports key decisions across content, scheduling, marketing, product, strategy and performance planning.

As part of a cross-functional team, you will partner with Insight Managers, Data Scientists, Data Engineers, Analysts and business stakeholders to understand their challenges and help answer the “big questions”. You will use data to create clear, accurate and actionable insight, helping stakeholders make better decisions and supporting ITV’s wider strategic objectives.

As a Data Analyst, you will be responsible for delivering analytical requirements for your business area, working with the wider team to produce high‑quality analysis, dashboards, reports and recommendations. You will be encouraged to sharpen your technical skills, think critically about the questions being asked, and communicate insight in a way that is clear, trusted and impactful.

Responsibilities:

• Analysing audience behaviours and providing insight on our viewers to drive business value.
• Provision of accurate and insightful analysis on how viewers engage with and consume the nation’s best-loved and most‑watched content across broadcast, VOD and SVOD.
• Communicating analytics and insight to business stakeholders in a non‑technical, strategically‑minded and impactful manner.
• Creating analysis, dashboards and reports that help stakeholders understand performance against key business KPIs.
• Supporting proof of concept analysis for new metrics, methodologies, segmentations or analytical approaches.
• As part of a cross‑functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self‑service analytics.
• Evaluating the performance of content, release strategies, marketing activity and product experiments, and supporting recommendations for future tests and next steps.
• Working with large and complex datasets to identify trends, opportunities and risks in viewer behaviour and content performance.
• Supporting forecasting and performance analysis across key business KPIs.
• Collaborating with subject matter experts in a range of disciplines, including Insight Managers, Data Scientists, Analysts and business stakeholders, to drive projects forward.
• Helping to embed analytical best practice across the team, including clear documentation, reproducible analysis and high‑quality standards in analytical delivery.

Skills you’ll need (minimum criteria)

• Proven experience (or similar exposure) within a data analytics role, with the ability to turn complex data into meaningful insights
• Ability to create insightful analysis and dashboards.
• Comfortable visualising and presenting analysis across a range of formats, including reports, PowerPoint, dashboards and email.
• Experience using SQL to analyse large datasets.
• Understanding of analytical techniques and statistical concepts.
• Experience using Python for analytics, data transformation or modelling.
• Strong attention to detail and a drive to produce accurate, trusted and well‑documented analysis.
• Strong communication skills, with the ability to tell clear and impactful stories with data.
• Ability to work collaboratively with analysts, insight specialists and business stakeholders.
• A curious and critical mindset, with the ability to question assumptions and understand the limitations of analysis.

Other things we’re looking for (key criteria)

• A passion for TV programmes and an interest in the wider media landscape.
• Experience working with cloud‑based platforms such as GCP, BigQuery, AWS, Redshift or Databricks.
• Experience working with data visualisation tools such as Tableau or Looker Studio.
• Experience of working with first and third party data, ideally in a TV, media, streaming, product, marketing or customer analytics environment.
• Experience using Jupyter notebooks is preferable.
• Experience of forecasting or predictive modelling in a business analytics context is preferable.
• Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills.
• Interest in improving insight capability through automation, self‑serve analytics, documentation or new ways of working.