Data Analyst

Legend; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing company is seeking a Data Analyst for its Paid Marketing team in London. The role emphasizes the optimization of dashboards and data analysis to shape strategic decision-making. Ideal candidates will have experience with Paid Marketing platforms, strong SQL skills, and the ability to communicate insights effectively. This position offers a dynamic work environment and opportunities for professional growth, along with competitive benefits.

Benefits

Annual discretionary bonus

Paid leave during festive season

Long-term incentive plan

Flexible work-life balance

Development opportunities

Qualifications

• Hands-on experience with Paid Marketing platforms.
• Strong knowledge of SQL and analytical methodologies.
• Proven ability to use data to inform strategy and measure performance.

Responsibilities

• Optimize Paid Marketing dashboards to enhance decision-making.
• Aggregate and analyze data to uncover insights.
• Collaborate with stakeholders to translate business challenges into analytical solutions.

Skills

Paid Marketing platforms experience

SQL knowledge

Analytical methodologies

BI tools (Tableau, Power BI)

Communication skills

Tools

Google Ads

Meta Ads

programmatic tools

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.

The Role

Legend is hiring a Data Analyst in our Paid Marketing team, reporting to our Senior Data Product Manager. This role sits within our Paid Marketing team and works closely with our Data and Analytics function - collaborating with data leaders, analysts, data platform engineers, and data scientists. You’ll focus on our Paid Marketing data, partnering with key stakeholders across Paid Marketing Leadership and the Paid Media team. You’ll take ownership of analytical projects that span from creating insightful dashboards and reports to developing complex analytical solutions that draw on your Python knowledge. The insights you generate will directly shape our strategic direction, making your work both highly visible and genuinely impactful across the organisation. In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact

• Optimise and evolve Paid Marketing dashboards and reporting to enhance visibility, efficiency, and decision-making.
• Aggregate and analyse data from multiple sources to uncover insights, inform strategy, and guide data-driven recommendations.
• Evaluate Paid Marketing performance and market trends to identify and prioritise high-impact growth opportunities.
• Review and refine Paid Marketing KPIs to ensure strong alignment with organisational goals and strategic priorities.
• Collaborate with stakeholders to translate complex business challenges into robust analytical solutions that deliver actionable insights.
• Drive innovation within Paid Marketing analytics by applying up-to-date analytical techniques and best practices.

What You’ll Bring

• Hands‑on experience with Paid Marketing platforms such as Google Ads, Meta Ads, and programmatic tools.
• Strong knowledge of SQL, statistics, and analytical methodologies, with experience using BI tools like Tableau or Power BI.
• Solid understanding of core Paid Marketing metrics and concepts (CPC, CPM, ROAS, etc.) and how to apply them in practice.
• Proven ability to use data to inform strategy, measure performance, and guide decision‑making through testing, analysis, and benchmarking.
• Skilled at translating complex analytical insights into clear, actionable recommendations for non‑technical stakeholders.
• Excellent communication and collaboration skills, with a focus on clarity, impact, and business alignment.

The Interview Process

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our Senior Data Product Manager (1 hour video via Zoom)
• 3rd: Take home task - you will be given 5 days to complete the task before presenting it back to our Head of Paid Marketing and CMO (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work‑life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well‑deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year’s, allowing you to enjoy downtime without dipping into your annual allowance.
• Long‑term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.