D365 CE ARCHITECT/LEAD - CUSTOMER INSIGHTS JOURNEYS - OUTSIDE IR35 - 100% REMOTE

Opus Recruitment Solutions; City Of London; Remote; GBP 80,000 - 100,000; Part time

Job summary

A leading recruitment agency is seeking a D365 CE Architect/Lead to design and deliver customer engagement strategies. This role involves developing models for personalized engagement and integrating channels to enhance customer interaction. Ideal candidates have experience in CRM, customer journey orchestration, and strong analytical skills. The position is 100% remote with a negotiable day rate.

Qualifications

• Proven experience in CRM, Martech, or Customer Analytics roles.
• Strong understanding of customer journey orchestration and segmentation.
• Experience with decisioning engines, personalisation models, and data platforms.

Responsibilities

• Develop and maintain a model that recommends relevant sections of the app/site.
• Integrate Web push to engage desktop users.
• Build and deploy targeted Web Push messages.

Skills

CRM experience

Customer journey orchestration

Decisioning engines knowledge

Personalisation models experience

Analytical mindset

Stakeholder management

Job description

D365 CE ARCHITECT/LEAD - CUSTOMER INSIGHTS JOURNEYS - OUTSIDE IR35 - DAY RATE NEGOTIABLE - 100% REMOTE

As a D365 CE Lead, you will be responsible for designing and delivering intelligent, data-driven customer engagement strategies across multiple channels. You will leverage behavioural insights, predictive modelling, and segmentation to drive relevance, increase customer retention, and grow customer lifetime value.

Key Responsibilities

Next Best Section (NBS) Decisioning

• Develop and maintain a model that recommends the most relevant section of the customers app/site to each contact.
• Use behavioural data and audience insights to drive personalised engagement.
• Ensure the model: Utilises a 360° customer view (UCP).

Web Push/ Push Notifications Channel Integration

• Integrate Web push into CIJ to engage desktop users
• Build & deploy targeted Web Push messages

Skills & Experience

• Proven experience in CRM, Martech, or Customer Analytics roles.
• Strong understanding of customer journey orchestration and segmentation.
• Experience with decisioning engines, personalisation models, and data platforms.
• Familiarity with CIJ tools, Web Push, and multi-channel CRM strategies.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Excellent stakeholder management and communication skills.

To apply, please send your CV to (url removed).