Customer Sales Representative

PepsiCo, Inc.; City of Westminster; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading food and beverage company located in City of Westminster is seeking an AFH Sales Lead to manage and develop customer accounts. Responsibilities include strategic account management, client relationship development, and performance monitoring to increase revenue. This role requires a minimum of 4 years in sales or account management, strong analytical skills, and proficiency in CRM systems. The company offers a competitive salary and performance-based incentives.

Benefits

Competitive salary and performance-based incentives

Company laptop and mobile phone

Company car

Regular sales incentives

Competitive pension scheme and paid annual leave

Qualifications

• Minimum 4 years of experience in sales, account management, or customer service.
• FMCG experience desirable.
• Strong numerical ability and proficiency in CRM systems.

Responsibilities

• Manage and retain a portfolio of key customer accounts.
• Develop meaningful relationships with clients to tailor solutions.
• Monitor account performance using sales data.
• Collaborate with Warehouse, Logistics, and Production teams.

Skills

Analytical ability

Communication skills

Relationship-building

Organisational skills

Time management

Education

GCSE-level education or equivalent

Tools

CRM systems

Microsoft Office

Job description

Overview

As AFH Sales Lead you will be responsible for managing and developing a diverse portfolio of customers, acting as the main point of contact and strategic partner for each account. Your focus will be on building strong, long-term relationships that drive customer engagement, increase revenues, and enhance brand loyalty to Pipers Crisps.

Responsibilities

• Strategic Account Management – Manage and retain a portfolio of key customer accounts, ensuring consistent engagement with the Pipers brand and product range.
• Develop meaningful, consultative relationships with clients to understand their business needs and tailor solutions that maximise value.
• Identify opportunities to upsell and cross‑sell across the Pipers product portfolio and third‑party lines, increasing average order value and revenue per account.
• Use sales data, CRM dashboards, and performance analytics to monitor account performance, identify growth opportunities, and take proactive action.
• Partner with clients to promote new “go‑to‑market” initiatives, brand campaigns, and promotional incentives designed to support mutual business growth.
• Adapt to customers’ evolving needs and distribution channels (e.g., direct vs. wholesale), ensuring business continuity and accurate reporting of market trends.
• Oversee the onboarding process for new key accounts, ensuring each stage is completed effectively to drive early engagement and long‑term retention.
• Account Planning – Continuously review and refine plans to reflect customer changes, market shifts, and sales priorities.
• Maintain accurate customer records and decision‑maker contacts to support efficient and personalised communication.
• Achieve retention, order volume, and revenue KPIs through disciplined portfolio management and a proactive approach to customer engagement.
• Collaborate with team members to ensure consistent account coverage and shared success across the sales function.
• Commercial Administration & Credit Management – Ensure merchandising and POS materials are effectively deployed to support in‑outlet brand visibility.
• Oversee the full sales cycle from purchase to payment, partnering with finance to maintain effective credit control.
• Proactively manage outstanding balances, ensuring smooth order processing and transparent communication with customers.
• Customer Service & Cross‑Functional Collaboration – Work closely with Warehouse, Logistics, and Production teams to ensure seamless service delivery for all accounts.
• Minimise customer issues by maintaining high standards of service and following trade complaint procedures diligently.
• Coordinate with third‑party logistics providers to ensure reliable and timely deliveries for customers.
• Provide regular feedback to the Telesales Manager on client performance, market trends, and potential areas for growth or improvement.
• Personal Development – Use CRM and performance dashboards to track your results against KPIs and continuously improve your approach.
• Engage with PepsiCo’s learning and development resources, actively seeking out coaching and training opportunities to enhance your professional growth.

Qualifications

• GCSE‑level education or equivalent.
• Minimum 4 years of experience in sales, account management, or customer service (FMCG experience desirable).
• Proficient in CRM systems and Microsoft Office applications.
• Strong analytical and numerical ability.
• Excellent communication and relationship‑building skills.
• Organised, self‑motivated, and target‑driven, with strong time management.
• Able to balance pace with precision, ensuring consistent quality and accuracy.

Benefits

• Competitive salary and performance‑based incentives.
• Company laptop and mobile phone.
• Company car.
• Regular sales incentives and recognition for achievement.
• Competitive pension scheme and paid annual leave.