Customer Relationship Management Manager

AYMES | B-Corp; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading nutrition company in the United Kingdom seeks a strategic Customer Relationship Management Manager. This role involves developing a customer engagement roadmap and utilizing data-driven insights to enhance customer strategies and grow business outcomes. Applicants should have over 5 years of experience in CRM roles, strong analytical skills, and a background in B2B or healthcare sectors. Join us to make a significant impact in clinical nutrition.

Benefits

Supportive strengths-based environment

Flexible benefits

Qualifications

• 5+ years’ experience in CRM or marketing operations roles within B2B, healthcare, or similar complex sectors.
• Proven track record of developing CRM strategies that deliver commercial outcomes.
• Strong data and segmentation skills, with the ability to turn insight into action.

Responsibilities

• Develop and execute a customer engagement roadmap that supports commercial goals.
• Use customer insights to deliver personalized communications.
• Design and optimize multi-channel campaigns that drive lead generation.

Skills

Data-driven targeting

Campaign leadership

Customer retention

Performance reporting

Strong communication skills

Education

Degree in Business, Commerce, or Marketing (MBA preferred)

Tools

Salesforce CRM

Pardot

Job description

Customer Relationship Management Manager

We’re looking for a highly commercial and strategic CRM Manager to take full ownership of our customer relationship strategy—driving measurable business growth and deepening engagement across our customer base.

This isn’t a typical marketing execution role. You’ll sit at the heart of our commercial strategy, designing data-driven engagement models, leveraging marketing automation (Pardot), and using customer insights to accelerate acquisition, retention, and lifetime value.

As the CRM Manager, you’ll be the architect behind how we engage, nurture, and convert our customers—ensuring our CRM is not just a tool, but a key driver of revenue and market impact.

What You’ll Do

• Own the CRM Strategy: Develop and execute a customer engagement roadmap that directly supports commercial goals.
• Data-Driven Targeting: Use customer insights and segmentation to deliver personalised, high-impact communications.
• Campaign Leadership: Design, automate, and optimise multi-channel campaigns that drive lead generation and conversion.
• Customer Retention: Build loyalty and retention programmes that reward engagement and reduce churn.
• Technology & Analytics: Take full ownership of Pardot—ensuring automation excellence, reporting accuracy, and GDPR compliance.
• Performance Reporting: Track and report on key metrics like CLV, retention, conversion velocity, and campaign ROI.

What We’re Looking For

• Degree in Business, Commerce, or Marketing (MBA in Marketing preferred).
• 5+ years’ experience in CRM or marketing operations roles within B2B, healthcare, or similar complex sectors.
• Proven track record of developing CRM strategies that deliver commercial outcomes.
• Strong data and segmentation skills, with the ability to turn insight into action.
• In-depth knowledge of GDPR compliance in CRM and marketing contexts.
• Excellent written and verbal communication skills.
• Experience with Salesforce CRM integration (advantageous).
• Commercially minded, analytical, and entrepreneurial— with a “sleeves-rolled-up” attitude.

Who are AYMES?

AYMES is an innovator in the Oral Nutrition Supplements sector. We have achieved remarkable and continued growth, and we have ambitious strategic plans to grow our portfolio. We provide the NHS with highest quality, best-value Oral Nutrition Supplements and are regularly voted the best tasting product in the ONS sector. We are a team of agile, dynamic, and innovative individuals striving to continue moving quicker and faster.

Why Join AYMES?

At AYMES, we’re on a mission to deliver high-quality, best-value clinical nutrition—and we’re growing fast.

We offer

🎓 Supportive Strengths-Based Environment | 🔁 Flexible Benefits

Ready to shape the future of nutrition? Apply now and make a measurable impact.

📩 Sound like you? Let’s talk! Apply now or message us directly to learn more.

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