Customer Marketing Manager - Maternity Cover

Association for Project Management; Princes Risborough; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Hybrid work arrangement

Private healthcare

Pension scheme

28 days holiday

Job summary

Association for Project Management (APM) is seeking a Customer Marketing Manager on a maternity cover basis. You will lead the customer marketing team and shape communications to existing APM customers, driving retention and product uptake across channels.

You will develop and execute strategies for lifecycle marketing, engagement and campaigns while collaborating with internal teams. The role offers hybrid working, 35 hours weekly, and a competitive salary.

Qualifications

• Minimum three years’ experience in customer marketing or related roles.
• Experience developing and executing successful customer marketing strategies.
• Experience with customer lifecycles, journey mapping, segmentation and targeting.

Responsibilities

• Lead the customer marketing team and develop the strategy for communications to existing APM customers.
• Deliver campaigns that focus on retention, engagement and product uptake.
• Collaborate with cross-functional teams to align on messaging and priorities.
• Manage budgets and reporting for customer marketing activities.
• Oversee content creation for campaigns across digital channels.

Skills

Strategic thinking

Written & verbal communication

Cross-functional teamwork

Multiple initiative management

Marketing data analysis

Attention to detail

Team management & coaching

Tools

Email marketing tools

CRM systems

Social media platforms

Job description

Customer Marketing Manager – Maternity Cover

Salary: £40,000 -£45,000 per annum depending on experience

Fixed Term Contract 12 Months - Full time - 35 hours per week

Hybrid Working – Home Based/Princes Risborough

We’re Association for Project Management (APM). We’re a professional membership organisation that sets the standards for the project profession. As a registered charity, we reinvest our surplus for the benefit of our members and the profession. We deliver education and develop qualifications. We conduct research and provide knowledge and resources. We run events and share best practice. We give people the opportunity to connect and provide community for our individual members and corporate partners, wherever they are. Above all, when doing so makes a difference, we challenge the status quo.

Job Role Overview

A fantastic opportunity has arisen for a Customer Marketing Manager to join our Marketing Team, on a maternity cover basis in our customer focussed marketing strand.

The person in this role will lead the customer marketing team, developing and delivering the strategy for communications to existing APM customers.

This team will focus on customer retention by focussing on APM’s:

• Proposition: ensuring existing customers take advantage of their benefits
• Information: ensuring existing customers engage with important APM updates
• Promotion: ensuring existing customers purchase APM products including events tickets and publications

This team will focus on the following audiences:

• All individual member categories
• Qualification holders
• Volunteers
• Trustees

Experience and knowledge

• Minimum three years’ experience in customer marketing or related roles
• Experience of developing and executing successful customer marketing strategies
• Experience of customer lifecycles, journey mapping, segmentation and targeting strategies
• Experience of working with email marketing tools, CRM systems, social media and other relevant customer marketing channels
• Experience of writing and editing content for campaigns across various digital marketing channels
• Experience of data analytics and reporting
• Budget management experience
• Knowledge of marketing campaign management, systems and reporting
• Deep understanding of customer needs and delivering exceptional customer experiences

Skills

• Strategic thinking and ability to develop and implement marketing strategies that align with business goals
• Excellent written and verbal communication skills
• Ability to work effectively with cross-functional teams to achieve shared goals
• Ability to prioritise and manage multiple initiatives simultaneously
• Proficiency in analysing marketing data, identifying trends, extracting actionable insights and reporting on key metrics
• High attention to detail including strong editorial skills
• Team management, coaching and training

Why APM?

We’re Association for Project Management (APM). We’re united in our aim to help project professionals around the world deliver better projects, setting the highest standards for the industry. Ask our people what’s great about working here and the views are unanimous. You’ll be joining a community that’s friendly and caring. We believe that good communication creates a culture that’s open and fair. We ensure everyone at APM, regardless of their role, has a voice and knows they’ll be listened to and treated with respect. We see everyone as individuals and champion diversity and inclusion, both within APM and across the wider project profession. You’ll work in a collaborative environment that’s thoughtful, considerate and positive. You’ll be supported by your team and across departments so, together, we meet the high standards we set ourselves.

At APM we are open to talking about flexible working arrangements and reasonable adjustments please reach out to discuss further.

Main benefits at APM:

• 25 days holiday (excluding all public holidays). This increases after four years’ service.
• Private healthcare and dental cover is available after completion of six-month probationary period. APM pays the premium for the employee. This becomes a 'benefit in kind’.
• Pension scheme offered in line with auto enrolment with up to 8% contribution from APM.
• Company sick pay scheme.
• Life assurance at four times the salary.
• Salary sacrifice schemes – pension, cycle to work scheme, additional annual leave (up to 10 days).
• Free parking on site.
• Employee Assistance Programme.
• Performance Related Pay (PRP) scheme. The discretionary bonus will take account of individual performance as well as APM’s overall financial performance.
• One paid volunteering day per year.
• Hybrid/flexible working options are available dependent on job role. However, there is a requirement to come into the office 4 days per month.