Customer Lifecycle Marketing Specialist

Lyon's A Bit Creative; Hull and East Yorkshire; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in the UK is seeking an experienced Customer Lifecycle Marketing Specialist. This role involves driving growth through the customer journey, from acquisition to retention. Responsibilities include developing targeted lifecycle strategies, managing an email platform, and creating impactful campaigns. The ideal candidate will have strong experience in email marketing, analytical skills, and the ability to influence stakeholders at all levels. A competitive salary and benefits package are offered.

Benefits

Competitive salary plus uncapped commission

32 days holiday

Paid Community Volunteering days

Excellent pension scheme

Cost of living discounts

24-hour Employee Assistance Programme

Health Cash Plan

Learning Management System access

Long-term service awards

Qualifications

• Strong hands-on experience with email marketing platforms and marketing automation.
• Proven background in lifecycle marketing within either B2B or B2C environments.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Develop and deliver customer lifecycle plans.
• Create tailored multi-channel campaigns.
• Lead customer communications like newsletters and targeted emails.

Skills

Email marketing platforms

Marketing automation

Analytical skills

Content creation

Project management

CRM systems

Stakeholder influencing

Tools

Optimizely

Job description

About The Role

Were looking for an experienced Customer Lifecycle Marketing Specialist to drive growth across the full customer journey from acquisition and onboarding to retention and reactivation. In this role, you will develop targeted lifecycle strategies, deliver compelling communications, and work closely with teams across marketing, e-commerce and sales to run impactful, insight-led campaigns.

A key part of the role is owning and optimising our email solution platform, working as a super-user and using marketing automation to deliver personalised, scalable customer journeys. Youll also collaborate with Data Science to build and maintain lifecycle reporting, analyse performance, and use insight to shape future activity. Alongside this, youll manage customer communications, support account-based marketing, and work with Creative Services and agencies to deliver high-quality campaign material.

What You'll Do

• Develop and deliver customer lifecycle plans that support Active Customer Base growth
• Create tailored multi-channel campaigns, including Always-On activity, automated journeys and loyalty programmes
• Lead customer communications such as newsletters, targeted emails and nurture programmes
• Act as a super-user for our email solution platform (e.g. Optimizely), driving automation, segmentation and optimisation
• Work with Data Science to analyse results and improve performance through insight
• Collaborate with internal teams and agencies to produce impactful campaign assets

What You'll Bring

• Strong hands-on experience with email marketing platforms and marketing automation
• Proven background in lifecycle marketing within either B2B or B2C environments
• Ability to build segmentation, automated workflows and personalised communications
• Data-driven mindset with strong analytical skills
• Excellent communication, content creation and project management abilities
• Experience with CRM systems and multi-channel campaign delivery
• Confidence influencing stakeholders at all levels in a fast-paced environment

This is an exciting opportunity for someone who thrives on using data, automation and targeted communications to create meaningful customer experiences that drive measurable commercial results.

Benefits

• A competitive starting salary plus uncapped commission
• 32 days holiday inclusive of bank holidays which rises with service, plus the option to purchase up to 5 more days each calendar year
• 2 fully paid Community Volunteering days every year
• An excellent pension (up to 8% Arco contribution) and x4 Life Assurance scheme
• A huge range of discounts to help with cost of living via Perkbox plus Employee Discount on Arco products
• Free, 24-hour access to our Employee Assistance Programme
• Health Cash Plan where we'll reimburse up to 100% of everyday healthcare costs
• Access to our Learning Management System, to support your personal and career development
• Long-term service awards were proud to have employees who have worked for us for 40 years

About Us

With a 140-year legacy, Arco are recognised as the UK's leading safety experts. As the only integrated safety products and services business, our size, scale and reputation in the sector are why we have such an impressive portfolio of accounts and customers. We're the expert safety partner with a unique mix of specialist expertise and practical real-life industry knowledge.

We are now on a transformation journey to become more profitable and sustainable, with investment into our growing business to help achieve this. This is an exciting and demanding time for the business. There is opportunity to shape and challenge the transformation journey and future growth, while balance the pressure to deliver sales growth and financial targets that are necessary to support the future growth. Our behaviours; Care, Collaborate, Perform and Deliver, are embedded within our culture, to drive performance and ensure we succeed together and are rewarded for that shared success. Because Its on us. To deliver. Together.

Diversity and Inclusion at Arco means understanding everyone's views and giving colleagues a sense of belonging. We respect and value individuals for their unique skills, experiences and ideas; to ensure we can be at our best. By creating a supportive and inclusive environment we will be an organisation able to drive our strategic goals, attracting and developing great people to be a more profitable and sustainable business for generations to come.

Be Safe, Be Yourself, Be Your Best.