Customer Lifecycle Manager

JaJa Finance Ltd; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Pension contributions

Annual bonus

Private medical cover

Birthday holiday

Life insurance

Employee assistance program

Job summary

JaJa Finance Ltd in London is seeking a Customer Lifecycle Manager to drive end-to-end lifecycle strategies for our credit card customers. This hybrid role requires leading cross-functional projects from concept to delivery and influencing stakeholders at all levels.

You will leverage customer data, insights and testing to grow engagement, optimise campaigns across activation, usage and reactivation journeys, and deliver measurable business results in a fast-paced environment.

Qualifications

• Experience developing and managing customer lifecycle activities.
• Excellent project management skills, including planning and adaptability.
• Excellent stakeholder management skills, with collaboration across diverse teams.
• Excellent verbal and written communication skills.

Responsibilities

• Lead end-to-end lifecycle initiatives across cross-functional teams including Analytics, CRM, Technology, Compliance and Operations.
• Apply data-driven approaches to lifecycle management using segmentation, predictive insights, and campaign performance data.
• Develop end-to-end lifecycle strategies across credit card portfolios to drive engagement and profitability.
• Write and optimise customer communications across all channels to align with lifecycle objectives.
• Establish and maintain a robust test-and-learn framework with A/B testing and performance analysis.

Skills

Lifecycle management

Project management

Stakeholder management

Communication skills

Job description

Customer Lifecycle Manager

Hybrid

London

Commercial

Do you enjoy developing customer lifecycle strategies that drive engagement, improve customer outcomes, and deliver measurable business results?

Are you passionate about using customer data, insights, and testing to create targeted campaigns that support customers throughout their credit card journey? If you thrive in a fast-paced environment, enjoy leading cross-functional projects from concept to delivery, and can confidently influence stakeholders at all levels, we'd love to hear from you.

Who we are

Jaja is a UK-based consumer finance business with a simple mission: to empower customers to buy, borrow and build using smart tech, strong data, and clear design. We launched our digital credit card in 2018 and we’re continuing to grow, with new products and experiences in the pipeline. Our goal is to strip out unnecessary complexity and give people more control over their money - or as we put it, Make Simple. Our values guide how we work: Care Deeply. Adapt & Thrive. Challenge Everything. Go For It. Own It. Make It Simple. We’re scaling quickly, and there’s a lot of exciting change happening across the business.

We’relooking for aCustomer LifecycleManagertojointheCustomerteam todevelop newproduct lifecycle activitiesand lead strategic changes acrossour existingcredit cardcustomer base.

You’ll be responsible for identifying and developing lifecycle management activities with the aim of growing engagement with our customers and supporting them with their borrowing needs. You’ll work with a wide range of internal (and at times external) stakeholders to define the objective and lead the assembled campaign team to deliver and then optimise the activity. You’ll also be responsible for leading strategic or tactical changes for customers; coordinating efforts across business areas, managing issues and challenges, and ensuring all KPIs are delivered to time.

Key Accountabilities:

• Lead the end-to-end delivery of lifecycle initiatives,such as credit limit increaseand spendcampaigns,coordinating cross-functional teams including Analytics, CRM, Technology, Compliance, and Operations.
• Apply a highly analytical and data-driven approach to lifecycle management, leveraging customer behaviour, segmentation, predictive insights, and campaign performance data to inform strategy, optimisationand prioritisation.
• Develop end-to-end customer lifecycle strategiesfrom scratchacross existing credit card portfolios and brands, driving engagement, profitability, and responsible lending outcomes.This caninclude, butnot limited tocard activation journeysanddormancy reactivation initiatives.
• Write,buildand optimisecustomer communications across allchannels, ensuring messaging is relevant, compliant, and aligned to customer lifecycleobjectives.
• Establish andmaintaina robust test-and-learn framework, using segmentation, A/B testing, and performance analysis to continuously improve campaign effectiveness and customer outcomes.
• Proactively manage risks, dependencies, governance requirements, and regulatory considerations throughout the lifecycle management process.
• Provide regular portfolio performance updates, campaign results, and strategic recommendations to senior leadership and key stakeholders
• Build strong stakeholder relationships across the business, ensuring alignment on priorities, effective decision-making, and successful execution.

Essential skills andexperience

• Experiencedevelopingandmanagingcustomerlifecycle activities
• Excellentproject management skills, including planning,critical thinking,andadaptability
• Excellent stakeholdermanagementskills,with experiencecollaborating closelywith a range of people to achieve common goals
• Excellent verbal and written communication skills.

What's in it for you?

• The chance to make a real impact in a growing business on a mission to change the face of the consumer finance industry forever
• Competitive salary
• Pension contributions, including Salary Exchange facility
• Annual bonus potential
• Private medical cover provided by Vitality (optional benefit)
• 25 days annual leave (FTE) plus UK bank holidays (with an additional day added for each full calendar year worked, up to a maximum of 30 days).
• Your birthday off each year as an additional day's holiday
• 4x life insurance cover
• Access to our confidential Employee assistance programme