Customer Insights Specialist

Bridebook; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading wedding planning platform is seeking a Consumer Insights Specialist to transform research into strategic insights that guide decisions across product, marketing, and business strategy. This role involves leading the research lifecycle, translating insights into action, and collaborating with various teams to drive alignment. Ideal candidates should have substantial experience in market research, project management, and data analysis. Benefits include hybrid working, generous leave policies, and a supportive team culture.

Benefits

25 days of annual leave

Hybrid Working

Learning and Development budget

Enhanced Family-Friendly Policies

Cycle to Work Scheme

Sabbatical Leave after five years

Wedding Leave

Dog-friendly office

Qualifications

• Substantial experience in Consumer Insights or Market Research.
• Expert in qualitative and quantitative research projects.
• Proficient in data visualization and statistical analysis.

Responsibilities

• Lead insight generation through surveys and interviews.
• Translate insights into action for cross-functional teams.
• Drive strategic alignment with Product, Marketing, and Strategy teams.

Skills

Consumer Insights

Market Research

Data Analysis

Project Management

Stakeholder Management

Tools

Mixpanel

Google Sheets

Excel

Job description

At Bridebook, we're digitising the wedding industry! Join us in transforming the wedding planning experience for engaged couples around the world.

Who is Bridebook anyway? 💙

Bridebook is a SaaS and Marketplace scale‑up business revolutionising the wedding industry. We are proud to be the UK’s number one wedding planning app and the ONLY global provider! Our mission is to make the wedding planning journey as happy as possible for engaged couples everywhere! With over 90% of the world’s 7.5bn population expected to get married in their lifetime, the wedding industry is massive. It is 50% larger than the global taxi and food delivery markets combined, yet it sadly lags in digitalisation and lacks solutions for the modern‑day needs of both couples and businesses. So here's Bridebook, set to disrupt the wedding industry🎉

Our innovative platform is designed to make wedding planning effortless and stress‑free. From personalised wedding checklists, budget management tools, a vast selection of venues and suppliers, and endless inspiration – you can access it all at your fingertips, on your mobile device! After recently becoming the first app of its kind to launch globally, Bridebook now enables couples to plan destination weddings anywhere in the world. This exciting expansion makes it a truly fantastic time to join us on our journey!

Our team is made up of talented creative, analytical, and tech‑focused minds! We’ve collaborated with some fantastic partners including the Natural History Museum, Hilton, the Ritz, Etsy and Jimmy Choo, and have been featured 12 times on the App Store as well as been rated the number 1 app by Apple. Our investors are well known for supporting some previous successful unicorns such as Airbnb, Pinterest, Skyscanner and Tesla.

What will I be doing? 👩💻👨💻

We’re looking for a Consumer Insights Specialist to transform research and raw data into strategic insights that shape Bridebook’s decisions, driving measurable improvements for both Couples and Wedding Service Providers. You will be a trusted, highly autonomous expert who influences product, marketing, and business strategy through evidence‑based, compelling storytelling. You will holistically own how customers travel through our platform, ensuring every strategic decision is grounded in a deep understanding of their journey.

This opportunity is available as a Full Time or 4 Day Week.

Specific responsibilities

• Leading insight generation: Independently design and execute the full research lifecycle from initial scope to final delivery—using surveys, interviews, and analytics to understand customer needs and behaviours.
• Translating insights into action: Combine quantitative and qualitative data to synthesize complex findings into clear, compelling narratives for cross‑functional teams and senior leaders, directly influencing the product roadmap and operational strategy.
• Driving strategic alignment: Act as a critical bridge between data and strategy, partnering with Product, Marketing, and Strategy teams to ensure decisions are grounded in evidence. You will maintain a living library of actionable insights to guide planning and prioritisation.
• Championing innovation: Evaluate and implement new methodologies and tools to elevate Bridebook’s research capability, establishing best practices in design, analysis, and storytelling in a scrappy, fast‑paced environment.
• Ensuring ethical practices: Maintain high standards of data accuracy, privacy, and compliance across all research, managing consent and confidentiality responsibly.

We’re looking for someone who: 🧠💚

• Has substantial experience in Consumer Insights, Market Research, or a similar role, preferably within a digital app or consumer‑focused tech platform.
• Has proven experience in managing end‑to‑end research projects, including defining timelines, budgets, and deliverables. This includes the ability to pull raw data and perform strong manual data skills (e.g., from Typeform) rather than relying solely on advanced paid platforms.
• Is expert at conducting both qualitative and quantitative research projects, including surveys, interviews, focus groups, and analysis of A/B testing results.
• Is proficient in data analysis and interpretation, with hands‑on experience using data visualization tools (e.g., Mixpanel) and statistical analysis tools (Google Sheets & Excel).
• Is customer‑centric and demonstrates a strong understanding of customer journey mapping and user experience research.
• Is a multifaceted professional, capable of doing more than just research — including project management and strategic stakeholder engagement.
• Has a proven track record of effective stakeholder management and collaboration, specifically working cross‑functionally with Product, Marketing, and Commercial teams and presenting complex findings to influence strategic decisions.

What if you’re a partial fit? 🌱 We love hearing from anyone who is enthusiastic about changing the wedding industry and welcome candidates with different backgrounds and experiences! We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn’t exactly match this job description.

Benefits 💰

• 25 days of annual leave, with an extra day every year after three years (up to 30 days)
• Hybrid Working, we’d love to see you in twice a week, but you are free to come in more often if you’d like
• £500 per year Learning and Development budget
• Enhanced Family‑Friendly Policies
• Cycle to Work Scheme
• One month fully paid Sabbatical Leave after five years in BB
• 2 weeks Working From Home Near Home per year
• Wedding Leave (5 days paid)
• Half‑Day Wedding Anniversary Leave
• An accessible, beautiful and dog‑friendly office, with weekly breakfasts, communal lunches, alongside free snacks and more
• Yearly BB Summit and quarterly events to celebrate milestones!

Location 🌍

London, Hammersmith (working hybrid, minimum 2 days a week)

Our values 🙌

One Team: Together we are better. Keep Accelerating: We work smart. Create Joy: We celebrate going above and beyond.

Equal employment opportunity 🌈

Research shows that women, neurodiverse individuals, and members of other under‑represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Bridebook we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

So what’s next? 🕓

You’ll hear from our team within 2 weeks regarding your application. We believe in efficient and meaningful conversations, so you’ll be happy to hear there isn’t a whopping 7 stage process!

That's all for now - see you on the dancefloor! 🕺💃