Customer Insight Analyst

Ocado Retail; Hatfield; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading online supermarket is seeking a Customer Insight Analyst in Hatfield, UK. The role involves data interrogation and visualisation, supporting marketing strategies with insights. Key qualifications include strong analytical skills, excellence in Excel, and a relevant degree. This position offers a hybrid work model with comprehensive benefits including private medical insurance and bonuses.

Benefits

Private medical insurance

Annual bonus scheme

Discounted gym memberships

26 days holiday plus 8 bank holidays

Qualifications

• Experience in retail or consumer-facing FMCG.
• Curiosity about customer motivations and human behaviour.

Responsibilities

• Interrogating internal databases to provide recommendations.
• Visualising data and presenting insights.
• Developing business reports for self-service queries.

Skills

Numerate and analytical thinking

Commercial awareness

Problem-solving ability

Strong communication skills

Excellent Excel skills

Knowledge of SQL

Knowledge of Tableau

Education

Numerate or Technical Degree (2:1 and above)

Mathematics A Level (Grade B or above)

Tools

SQL

Tableau

Job description

Contract type: Permanent

Location: Hatfield (Hybrid working – 3 days in the office)

Working hours per week: 40 hours

Level: Associate

Application Closing Date: Tuesday 18th November 2025

About Us

Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value. We’re Ocado Retail, a market‑leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, ocado.com. Not only is Ocado.com the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same‑day grocery delivery service.

About The Team And The Role

Retail insight is at the heart of the Ocado retail grocery team – from advising the buying team on promotions to run and products to range, to understanding how our customers buy their weekly shopping though to building models for new loyalty schemes and personalised marketing campaigns – data and insight are critical to everything we do. We want our analysts to become experts in their areas as well as have the skills needed to produce great insight. We therefore run regular training sessions on the key tools needed – choosing visualisations, presentation skills, SQL, VBA and more. The Customer Insight Analyst role is responsible for supporting the marketing team to deliver their commercial objectives.

Example projects

• Predicting lifetime value of customers
• Segmenting our customer base to better understand how they shop and then using this to recommend changes to: marketing campaigns, range, pricing and promotions.
• Building an acquisition attribution model to calculate return on marketing investments, and rebuilding acquisition reporting to incorporate the new model.

What You’ll Do

• Interrogating internal databases to provide recommendations to the marketing team and Ocado Retail’s senior leadership within the commercial context. This will involve both shorter term, quick turnaround questions to help inform tactical decision making and longer term projects shaping the future of Ocado Retail’s customer and marketing strategy.
• Visualising data and presenting insight in a concise manner with presentations tailored to the technical level of the audience.
• Analyse information beyond our own data sources in order to develop our understanding of customer and retail perception and our performance relative to the wider market.
• Developing and maintaining key business reports to enable stakeholders to self‑serve regular queries and increase the level of data‑based decision making within the company.
• Applying statistical techniques such as regression modelling to quantify the impact of variables affecting past campaign performance (and build prediction models for future performance accordingly), as well as applying statistical tests to validate the robustness of recommendations.

Who You Are

• Essential:
  • Numerate and analytical thinking with experience in retail or consumer‑facing FMCG
  • Commercial awareness and problem‑solving ability
  • Curiosity about customer motivations and human behaviour
  • Strong communication, teamwork and influencing skills
  • Excellent Excel skills and knowledge of SQL and Tableau would be advantageous
  • Numerate or Technical Degree (2:1 and above), with Mathematics A Level (or equivalent) Grade B or above
• Desirable:
  • Problem Solving
  • Communication Skills
  • Influencing
  • Project Management/Planning
  • Relationship Management
  • Commercial Awareness

What’s In It For You

Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market‑leading family policies, mental health support, discounted gym memberships, dental insurance, and more.

Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.

Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.

Our Hiring Process

Lucky for us, we receive a high volume of applications and genuinely appreciate the time and effort invested by every candidate. To ensure a fair and thorough process, every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.

Your Application and AI

In the spirit of innovation, we welcome you to use AI tools in your application, just as we use them in our own business at Ocado Retail. However, as you leverage this technology, please don't lose sight of the most important element: your unique self. Your experiences, passions, and personality are what truly set you apart. Ensure that your application still authentically conveys who you are and why you're a great fit for us.

Everyone’s welcome

We’re an equal opportunities employer, which means that we make sure all potential colleagues are treated fairly and equally. We want to ensure everyone has a fair chance to apply; if you need this job description in an alternative format (e.g., larger print, different document type, etc.), please reach out to us at [e-mail] and we’ll be happy to assist you, and if you require reasonable adjustments during the recruitment process, please let us know on the application form.