Customer Growth & Planning Manager

Potter & Moore Innovations; Peterborough; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Life Assurance

Employee Assistance Programme

Employee Benefits Platform

Job summary

Potter and Moore Plc in the UK is seeking a commercially focused Customer Development Manager to join the UK Branded Sales team. You will act as Commercial Deputy to the Head of UK Branded Sales, translating strategy into clear plans and driving execution across the business.

This role offers exposure to senior commercial decision-making, retailer performance, and cross-functional leadership, with responsibilities spanning planning, forecasting, analysis and stakeholder management to drive

Qualifications

• 3-5 years' commercial experience within FMCG, retail or consumer goods.
• Strong analytical and numerical capability with confidence interpreting sales and customer data.
• Excellent Excel and PowerPoint skills.
• Experience of forecasting, reporting, commercial analysis or sales planning.
• Strong organisational, project management and follow-up skills.
• Ability to influence and challenge stakeholders constructively.
• Excellent communication and presentation skills.
• High attention to detail and ability to work at pace across multiple priorities.

Responsibilities

• Support development and delivery of the UK Branded Sales growth plan.
• Translate strategic priorities into actionable sales objectives and measurable execution plans.
• Maintain sales planning frameworks, action logs and progress trackers.
• Coordinate monthly sales reviews and performance meetings.
• Monitor progress against customer plans and strategic initiatives.
• Identify risks and opportunities affecting sales delivery and elevate where appropriate.
• Ensure agreed actions are completed on time and to the required standard.
• Develop and maintain sales performance dashboards, trackers and reports.
• Analyse customer performance, rate of sale, promotional performance and profitability indicators.
• Monitor achievement against budget, forecast and KPI targets.
• Provide insight and recommendations to improve commercial performance.
• Support customer business reviews, growth planning initiatives and range review preparation.
• Track promotional effectiveness and support return-on-investment evaluation.
• Coordinate monthly sales forecasting inputs and ensure alignment to customer plans.
• Work closely with Demand Planning and Supply Chain colleagues to improve forecast quality.
• Identify potential stock, supply or service risks and raise promptly.
• Challenge assumptions and ensure forecasts reflect agreed commercial plans.
• Support Account Managers in delivering customer growth plans and agreed commercial actions.
• Monitor account activity to ensure alignment with UK Branded Sales objectives.
• Track actions arising from customer meetings, trading reviews and internal performance sessions.
• Support preparation of joint business planning materials, customer presentations and retailer updates.
• Provide commercial analysis and recommendations to support decision-making.
• Escalate risks where delivery against agreed plans is falling behind.
• Support the Head of UK Branded Sales with Discount channel planning, preparation, analysis and execution follow-up.
• Analyse customer, category and SKU performance to support growth opportunities.
• Prepare retailer presentations, commercial proposals and internal briefing materials.
• Track listing opportunities, implementation requirements and internal actions.
• Act as a key point of coordination between Sales, Brand Marketing, Finance, Demand Planning, Supply Chain and Customer Service.
• Track project delivery and hold stakeholders accountable for agreed actions.
• Manage timelines, follow-ups and escalation points across commercial initiatives.
• Support successful implementation of launches, promotions, customer activity and sales priorities.

Skills

Commercial acumen

Analytical thinking

Stakeholder management

Sales planning

Forecasting

Cross-functional teamwork

Presentation skills

Tools

Excel

PowerPoint

Job description

Potter and Moore Plc in the UK is seeking a commercially focused Customer Development Manager to join the UK Branded Sales team. You will act as Commercial Deputy to the Head of UK Branded Sales, translating strategy into clear plans and driving execution across the business.

This role offers exposure to senior commercial decision-making, retailer performance, and cross-functional leadership, with responsibilities spanning planning, forecasting, analysis and stakeholder management to drive