CRO & Platform Executive

The British American Tobacco Group; Chiswick; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Market-leading annual bonus

Diverse health plans

Work-life balance initiatives

Transportation support

Flexible holiday plan

Job summary

The British American Tobacco Group is seeking a CRO & Platform Executive in Chiswick, London to support day-to-day CRO and platform activity across Western Europe markets. You will help reshape the main brand website to deliver a premium consumer experience and work with cross-functional teams to align CRO, platform strategy and omnichannel KPIs.

The ideal candidate will be open to cross-team learning, commercially aware, and passionate about digital innovation, UI/UX design, and performance

Qualifications

• Proficient in Microsoft Office (PowerPoint, Excel, Word).
• Hands-on experience with Digital & eCommerce front-end platforms (Adobe suites, AEM, AM, AT, ADAM, Magento).
• Familiar with Google Analytics and Google Optimize; CRO tooling (VWO/Optimizely).
• Commercial acumen linking Omnichannel Marketing and Digital Commerce to Brand performance.

Responsibilities

• Stay ahead of trends to build capabilities and drive business in Western Europe.
• Support CRO Manager and Platform Manager with strategic analysis of Customer needs and market opportunities.
• Audit and analyze consumer journeys to optimize brand platforms for a seamless, device-agnostic experience.
• Deliver CRO and Platform projects aligned with brand and omnichannel KPIs.

Skills

PowerPoint

Excel

Word

CRO mindset

MarTech

Omnichannel marketing

Tools

Adobe Suite

AEM

Magento

Google Analytics

Google Optimize

VWO/Optimizely

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco UK has an exciting opportunity for a CRO & Platform Executive in Chiswick, London

We are seeking for a CRO / Platform Executive to join our dynamic Western Europe Digital & Omnichannel tea.

Working in the Western Europe Area Consumer Experience Digital & Omnichannel team, your responsibility will include supporting the day-to-day management of the CRO & Platform activity across Western Europe Markets.

Together with the CRO and Platform Manager, within RACI framework, you will be supporting:

• Support CRO direction, approach and testing routine across countries and websites in Western Europe.
• Ensure alignment with E-commerce Platforms and other EM teams.
• Supporting in reshaping the overall Look and feel of main website aiming to offer a high level consumer experience.

The ideal candidate will have be open minded and open to learn cross team capabilities, clear commercially attuned and a passion for digital innovation, UIUX design & performance analytics.

Your key responsibilities will include:

• Staying ahead of trends and opportunities to build capabilities & drive business:
  • • Develop and maintain strong working knowledge of the Brand and Business agenda and objectives.
    • Support CRO Manager and Platform Manager, within RACI framework, to support strategic analysis of BAT’s business environment, including customer needs, competitive realities to identify emerging trends, unique market opportunities, and internal capabilities, that will elevate the Brand’s business in the Digital and eCommerce environment.
• Openness in understanding Brand and Business agenda, Global and Regional roadmaps, support the CRO Manager and Platform Manager to:
  • • • Audit / analyze the Consumer journey to determine the opportunities and difficulties, to help ensure brand platforms facilitate the target consumer to have the smoothest connection from landing, browsing, registration, check-out and support/ services, device agnostic. This can include all brand touchpoint connecting to the website or ecommerce from E&E/ 121/ eRetailer/ App/ vending machines, call center, etc.
      • Enable an easy and premium consumer experience with clear action for consumers.
• Support to deliver CRO and Platform Projects towards the achievement of the defined and/ or optimized strategic plans. This can include: working with the Brand teams to demonstrate how Platform experience can be used to improve the performance of Brand activity on the website and contributes to the overall Omnichannel KPIs, working with End Market teams to design CRO programs that are relevant for End Market’s consumers, and in line with end market regulatory compliance, working with Agency Partners to validate and approve tests and report KPIs back to business.
• Support in the Omnichannel platform management across WED.
• Support in user experience enhancement.
• Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• Highly proficient in Microsoft PowerPoint, Excel and Word and familiar with industry MarTech stack.
• Hands-on experience in Digital & eCommerce front-end platforms such as:
  • Adobe suites (AA, AEM, AM, AT, ADAM, Magento, etc)
  • Google suites such as Google Analytics, Google Optimise
  • Other CRO tools such as VWO, Optimizely
• Commercial acumen to link Omnichannel Marketing & Digital Commerce to the Category business. Is passionate about all things Omnichannel Marketing.
• High energy, team player and innovative thinker that is committed to building key relationships across the business to positively influence business results through digital.
• Skills in data understanding to optimize for performances and data driven mentality.
• Has a challenger mentality – not afraid to learn something new, try and fail to learn.
• Critical thinker and problem solver. Possess strong problem-solving skills, i.e. ability to identify problems, analyze potential solutions, and implement effective strategies, proactively.
• Has the ability to thrive in a fast-paced, dynamic environment & manage multiple projects simultaneously.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.