CRM & VOD Insights Analyst

ITV Consumer Limited 2024; City of Westminster; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading media company in Westminster is seeking a CRM Analyst to enhance their CRM and VOD campaigns through data insights and reporting. The ideal candidate will possess strong analytical skills and experience in digital marketing. Responsibilities include analyzing campaign performance, overseeing automated user journeys, and using first and third-party data to optimize engagement. Benefits include flexible working and a competitive pension scheme.

Benefits

Flexible working options

Generous holiday allowance

Annual bonus opportunity

Competitive pension contribution

Qualifications

• Experience in a data-led digital marketing environment.
• Previous experience in a customer analysis or marketing insight role.
• Highly data-literate with proven experience in data interpretation.

Responsibilities

• Understand viewers through data and insights.
• Analyse campaign performance and draw insights.
• Track performance of automated user journeys.

Skills

Data interpretation

Digital marketing experience

Data visualization

Analytical skills

Tools

Excel

Google Sheets

Tableau

GA4

Job description

A leading media company in Westminster is seeking a CRM Analyst to enhance their CRM and VOD campaigns through data insights and reporting. The ideal candidate will possess strong analytical skills and experience in digital marketing. Responsibilities include analyzing campaign performance, overseeing automated user journeys, and using first and third-party data to optimize engagement. Benefits include flexible working and a competitive pension scheme.