CRM Strategist

Central Employment; Tees Valley; Hybrid; GBP 36,000 - 44,000; Full time

Job summary

Central Employment is partnering with a fast-growing Performance Marketing & Search agency to appoint a CRM Strategist specializing in Klaviyo. The role is based in Stockton-on-Tees, with 2 days in the office per week, and offers up to £40,000 DOE plus benefits.

You will take ownership of strategy and delivery for a defined client portfolio, driving email and lifecycle campaigns across channels. You’ll be a Klaviyo expert, running campaigns and flows, analyzing performance, and presenting

Qualifications

• Proven Klaviyo experience in agency or in-house email marketing.
• Experience building campaigns and flows across email and SMS.
• Strong knowledge of lifecycle marketing and deliverability.

Responsibilities

• Own strategy and end-to-end Klaviyo campaigns for a portfolio of clients.
• Collaborate with teammates to deliver campaigns that drive retention and revenue.
• Present performance results to clients and build trusted relationships.
• Analyze data, identify stories, and act on insights to improve results.
• Manage multiple client accounts with competing priorities.

Skills

Klaviyo expert

Lifecycle marketing

Campaign management

Client-facing

Analytics mindset

Project management

Email marketing

Retention marketing

Deliverability knowledge

Tools

Klaviyo

Shopify

Job description

Central Employment are working closely with a fast growing Performance Marketing & Search agency, as they look to appoint a CRM Strategist (Klaviyo).

• Stockton-on-Tees, 2 days a week
• Up to £40,000 DOE + benefits
• Reporting into the Head of CRM
• We're looking for a CRM Strategist to join there dedicated Klaviyo team. You will take ownership of strategy and delivery for a set portfolio of clients.
• This role is for someone who loves getting under the skin of a client's business, understands how email fits into the wider retention picture and can drive results with confidence.
• You'll be client-facing, commercially aware and capable of running end-to-end Klaviyo campaigns with the support of your teammates and our wider agency.
• You will be a Klaviyo expert with great knowledge of the solution and experience building campaigns and flows across email, SMS and beyond.
• Critically, you need to be able to hit the ground running. We need someone with real, direct Klaviyo experience who can take full ownership of clients accounts, from inception, delivery and performance.
• Proven experience in an agency or in-house email marketing role, with a track record of results
• 2/3 yrs experience in using Klaviyo - essential
• The ability to strategise, project manage and implement
• Strong knowledge of lifecycle marketing: flows, segmentation, campaigns and how they work together
• Confidence working across multiple client accounts simultaneously, managing competing priorities
• Comfortable in client-facing situations - presenting strategies, reviewing performance, building trust
• A solid grasp of email deliverability, list hygiene and compliance
• Experience with Shopify or other e-commerce platforms integrated with Klaviyo
• An analytical mindset - you can read performance data, find the story and act on it
• Highly organised with strong attention to detail