CRM Specialist

Medium; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A dynamic delivery service in London is seeking a CRM Specialist to enhance customer engagement through data-driven campaigns. The ideal candidate will have 2-4 years of experience in CRM or digital marketing and familiarity with CRM platforms. Responsibilities include executing multi-channel campaigns and optimizing customer journeys. This role offers competitive benefits and opportunities for career growth.

Benefits

Company RSUs (Company Shares)

Private Medical + Dental cover

Annual performance appraisal and bonus

Employee Discount + FAM membership

Career growth opportunities

Qualifications

• 2–4 years’ experience in CRM, email, or digital marketing.
• Hands-on experience with CRM platforms.
• Basic HTML/CSS skills for email formatting.

Responsibilities

• Deliver multi-channel CRM campaigns.
• Personalise messaging using customer data.
• Collaborate with commercial teams on promotions.

Skills

CRM experience

Data analysis

Email marketing

A/B testing

Attention to detail

Collaboration skills

Tools

Braze

Klaviyo

Looker

Tableau

Job description

At Gopuff, we’re not just delivering convenience, we’re redefining how the world shops. Since pioneering instant needs in 2013, we’ve empowered millions of customers across the U.S. and U.K. to reclaim their time through seamless, fast, and reliable delivery. Behind this transformative journey is our tech-first mindset, relentless obsession with customer experience and operational excellence.

We’re looking for an exceptional CRM Specialist to join Team Blue!

Gopuff is on a mission to become the go-to platform for instant delivery of everyday essentials, and our CRM team plays a key role in making that happen. We’re looking for a commercially-minded, technically capable CRM Specialist to help drive customer engagement, retention, and lifetime value through smart, data-driven campaigns.

You’ll support the end-to-end execution of multi-channel CRM activity (email, push, in-app), working closely with growth, trading, and analytics to make every message count.

If you’re a high-performer who thrives in fast-paced, high-impact environments, this is your chance to build, innovate, and leave a lasting mark on one of the most disruptive industries in the world.

Are you ready to shape the future of commerce? Let’s go. 🚀

You will:

• Deliver multi-channel CRM campaigns (email, push, in-app) from planning and segmentation through to execution, QA and reporting.
• Use customer and behavioural data to personalise messaging and optimise customer journeys across different lifecycle stages (e.g. new, returning, lapsed).
• Collaborate with commercial and category teams to align CRM with key trading moments and promotions.
• Build and optimise automated journeys using decision splits, delays, entry/exit criteria, and dynamic content.
• Write engaging, on-brand copy that speaks to different customer segments and improves engagement.
• Support A/B testing and experimentation to improve performance metrics like open, click-through, and conversion rates.
• Monitor campaign results, generate insights and share learnings to inform strategy and future campaigns.
• Support the CRM Lead in testing and implementing new CRM features and automation improvements.

You have:

• 2–4 years’ experience in CRM, email, or digital marketing (e-commerce, retail or quick commerce preferred).
• Hands‑on experience with CRM platforms (e.g. Braze, Klaviyo, Customer.io).
• Confidence working with data to segment audiences and evaluate campaign performance.
• Strong attention to detail and the ability to juggle multiple priorities in a fast-paced environment.
• A commercial mindset and genuine interest in improving key business KPIs.
• Excellent written communication and collaboration skills.
• Basic HTML/CSS skills for email formatting tweaks.
• Experience with A/B testing and customer journey optimisation.
• Familiarity with data tools like Looker or Tableau.
• A creative eye for copy and content that connects with customers.

Benefits:

• Company RSU’s (Company Shares)
• Private Medical + Dental cover
• Annual performance appraisal and bonus
• Employee Discount + FAM membership
• Career growth opportunities

Company Summary & EEOC Statement:

At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.

And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.

Like what you’re hearing? Then join us on Team Blue.

Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.