CRM specialist

Michael Page (UK); City Of London; Hybrid; GBP 51,000 - 60,000; Full time

Job summary

A leading professional services business based in London is seeking a CRM expert for a 6-month role with a view to permanence. The ideal candidate will manage Marketo operations and collaborate with sales teams to enhance data integrity in Salesforce. Excellent analytical and communication skills are essential, alongside experience in account-based marketing. This position offers a salary of up to £60k and a hybrid working arrangement.

Qualifications

• Proficient in Marketo and Salesforce.
• Strong analytical skills and ability to interpret campaign data.
• Experience with segmentation and dynamic content.
• Excellent communication and stakeholder management skills.
• Experience in building customer journey workflows.
• Experience in Account Based Marketing.

Responsibilities

• Own day-to-day operations of Marketo and optimise workflows.
• Manage lead lifecycle, scoring, and alerts to support revenue goals.
• Collaborate with Operations to ensure Salesforce-Marketo data integrity.
• Implement A/B testing and campaign optimisation strategies.
• Support Account-Based Marketing pilots and personalised campaigns.
• Provide regular reporting and actionable insights to stakeholders.
• Own the lead management process within Marketo & Salesforce.

Skills

Proficient in Marketo

Proficient in Salesforce

Strong analytical skills

Excellent communication skills

Job description

Leading professional services business in London who are hiring a CRM expert

• 6 month opportunity with look to go permanent

About Our Client

A professional services business in London who are looking for a CRM, marketing automation expert

Job Description

• Own day-to-day operations of Marketo and optimise workflows.
• Manage lead lifecycle, scoring, and alerts to support revenue goals.
• Collaborate with Operations to ensure Salesforce-Marketo data integrity.
• Implement A/B testing and campaign optimisation strategies.
• Support Account-Based Marketing pilots and personalised campaigns.
• Provide regular reporting and actionable insights to stakeholders.
• Own the lead management process within marketo & salesforce

The Successful Applicant

• Proficient in Marketo and Salesforce.
• Strong analytical skills and ability to interpret campaign data.
• Experience with segmentation and dynamic content.
• Excellent communication and stakeholder management skills.
• Experience in building customer journey workflows
• Experience in Account Based Marketing

What's on Offer

Salary up to 55k-60k

6 month role

Reporting into the Head of Marketing

Hybrid working - 3 days a week in the office

ASAP start