CRM & Retention Manager – Hybrid, Global Campaigns

Smarkets; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A dynamic sports betting company in Greater London is seeking a passionate CRM & Retention Executive to enhance customer engagement. In this role, you'll manage targeted communications and campaign execution, analyze performance data, and optimize customer segmentation strategies. Ideal candidates have demonstrated experience in CRM and Email Marketing, possess strong communication skills, and share a passion for sports. Enjoy flexible working and a vibrant workplace with comprehensive benefits.

Benefits

Stock options vesting over 4 years

Pension scheme with 6% match

Health insurance

Fresh fruit and snacks provided

Cycle to work scheme

£1000 yearly education budget

25 days paid holiday plus bank holidays

Flexible working with 2 days remote per week

20 days a year of globally working

Lunch provided daily by in-house chef

Qualifications

• Proven experience working within CRM and Email Marketing.
• Track record of working with databases and user segmentation.
• Excellent written and verbal communication skills.
• Strong project management and time management skills.
• Team player who shares company values.
• A passion for sports.

Responsibilities

• Drive customer retention through targeted communications.
• Manage end-to-end campaign execution.
• Analyze campaign performance and refine approach.
• Develop sophisticated customer segmentation.
• Optimize automated lifecycle campaigns.
• Cultivate a culture of testing and learning.

Skills

CRM and Email Marketing

User segmentation

Written communication

Project management

Time management

Team collaboration

Passion for sports

Job description

A dynamic sports betting company in Greater London is seeking a passionate CRM & Retention Executive to enhance customer engagement. In this role, you'll manage targeted communications and campaign execution, analyze performance data, and optimize customer segmentation strategies. Ideal candidates have demonstrated experience in CRM and Email Marketing, possess strong communication skills, and share a passion for sports. Enjoy flexible working and a vibrant workplace with comprehensive benefits.