CRM & Retention Lead: Grow Loyal Fans (Hybrid)

Trades Workforce Solutions; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

An innovative bakery company located in Greater London is seeking a CRM & Retention Manager to enhance customer loyalty and engagement. The role includes developing and executing retention strategies, overseeing the loyalty programme, and analysing performance metrics to drive sales. The ideal candidate has over 2 years of experience in retention marketing, a strong understanding of analytics and CRM tools, and is passionate about customer experience. The position offers hybrid working, competitive benefits, and a focus on well-being.

Benefits

40% team discount

31 days paid annual leave

Private Medical Insurance

Birthday cake and day off

Dedicated leave for well-being days

Qualifications

• 2+ years experience in retention marketing with proven improvements in loyalty.
• Analytical and data-savvy, experienced with CRM and analytics tools.
• Proficient in email marketing platforms, segmentation, and automation.

Responsibilities

• Develop and execute retention strategies to enhance customer loyalty.
• Oversee and grow loyalty programme ensuring engaging customer experience.
• Analyse performance and drive improvements based on data-driven insights.

Skills

Retention marketing experience

Creative storytelling

Data-driven decision making

Strong communication

Customer segmentation

Tools

Shopify

Klaviyo

CRM tools

Analytics tools

Job description

An innovative bakery company located in Greater London is seeking a CRM & Retention Manager to enhance customer loyalty and engagement. The role includes developing and executing retention strategies, overseeing the loyalty programme, and analysing performance metrics to drive sales. The ideal candidate has over 2 years of experience in retention marketing, a strong understanding of analytics and CRM tools, and is passionate about customer experience. The position offers hybrid working, competitive benefits, and a focus on well-being.