CRM Marketing Manager

City IT; North East; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing firm in the UK is seeking a CRM Manager passionate about customer connections. Your role will focus on designing customer journeys to drive engagement and loyalty across both B2B and B2C sectors. Key responsibilities include owning the CRM strategy, optimising customer journeys with Adobe Marketo Engage, and collaborating with various teams to implement impactful marketing campaigns. If you're experienced in CRM and lifecycle marketing, this is an exciting opportunity to shape customer interactions.

Qualifications

• Proven experience in CRM, lifecycle marketing or customer engagement roles.
• Hands-on experience with marketing automation platforms, especially Adobe Marketo Engage.
• Strong knowledge of segmentation, campaign management, and CRM data strategy.
• Ability to design roadmaps, improve workflows, and manage complex projects.

Responsibilities

• Own and deliver the CRM strategy focused on customer acquisition, onboarding, retention, and reactivation.
• Build and optimise customer journeys across various channels using Marketo automation.
• Lead the campaign roadmap and marketing operations processes.
• Collaborate with stakeholders to implement campaigns effectively.
• Utilise insights and performance reporting to evolve marketing strategies.

Skills

CRM

Lifecycle marketing

Customer engagement

Email marketing

Segue management

Tools

Adobe Marketo Engage

Salesforce

Microsoft Dynamics

Job description

Help Us Shape Smarter Customer Connections

We’re looking for a CRM Manager who’s as curious about customer behaviour as they are passionate about personalisation. You’ll play a leading role in designing meaningful, data‑led customer journeys — helping us build loyalty, drive engagement, and grow value across our customer base.

This is a hands‑on role with a real opportunity to shape a longer term strategy, roll your sleeves up in Adobe Marketo Engage, and work cross‑functionally with marketers, analysts, creatives and tech teams. If you love improving processes, championing data‑driven decision‑making, and crafting communications that actually connect — we’d love to hear from you.

What You’ll Do:

• Own and deliver the CRM strategy — focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers
• Build and optimise customer journeys across email, SMS, in‑app and direct mail — using Marketo automation to deliver timely, relevant experiences
• Lead the campaign roadmap and marketing ops processes — ensuring efficiency, quality, and impact
• Collaborate with stakeholders across marketing, data, digital, IT and external agencies to bring campaigns to life
• Use segmentation, insights and performance reporting to constantly evolve what we do — using test‑and‑learn as second nature

What you’ll bring - Must haves:

• Proven experience in CRM, lifecycle marketing or customer engagement roles (ideally in B2B or retail/trade environments)
• Hands‑on experience managing marketing automation platforms — especially Adobe Marketo Engage
• Strong knowledge of segmentation, campaign management, lifecycle programmes and CRM data strategy
• A process mindset — comfortable designing and delivering roadmaps, improving workflows and managing complex projects

What you’ll bring - Nice to Haves:

• Knowledge of Salesforce or Microsoft Dynamics integrations
• Familiarity with GDPR, data governance and email marketing best practice
• Experience with multi‑channel marketing tools (e.g., direct mail, in‑app messaging, SMS)

Why Join Us?

At CEF, we believe in powering possibilities — and that includes our people. From humble beginnings in 1951 to becoming the UK’s leading electrical wholesaler, we’ve grown a global footprint without losing our down‑to‑earth culture.

Our Digital Marketing team is a place where your ideas count, your craft matters, and your impact is visible. We’re a collaborative, curious, and supportive bunch — and we’re excited about what comes next.

If you’re looking for a role where you can genuinely shape how a business connects with its customers, work flexibly, and be backed to do your best work — this could be it.