CRM Marketing Manager

Hirehoot; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A prominent cultural organization in the City of London is seeking a CRM Marketing Manager to deliver and optimize CRM strategies that engage and cultivate audiences. The ideal candidate will have experience in target-driven CRM campaigns and a thorough understanding of customer lifecycle marketing. You will collaborate with various teams to execute impactful audience communications. This role offers benefits such as complimentary tickets, discounts, and flexible working options.

Benefits

Complimentary staff tickets

Discounts in cafes and restaurants

Access to interest-free season ticket loan

Pension schemes

33 days annual leave

Sabbatical option

Family-friendly policies

Hybrid and flexible working

Training and Development Programme

On-site Occupational Health support

Employee Assistance Programme

Qualifications

• Experience of delivering target-driven CRM campaigns.
• Experience of using data and audience insight to inform decision-making.
• High level of initiative with collaborative and confident communication skills.
• Experience of working with email marketing software or CRM systems.
• Clear understanding of customer lifecycle marketing and user journeys.

Responsibilities

• Delivery and optimisation of CRM strategies.
• Collaboration with teams to execute audience communications.
• Support from CRM Marketing Coordinators within the Marketing team.

Skills

Target-driven CRM campaigns

Data and audience insight

Collaborative communication

Email marketing software

Customer lifecycle marketing

Job description

Key Responsibilities

• The CRM Marketing Manager is responsible for the delivery and optimisation of CRM strategies across the organisation, ensuring that the National Theatre continues to engage and cultivate audiences according to its business objectives, while remaining at the cutting edge of email marketing trends and best practices.
• Working directly with the CRM Marketing platform, the individual will collaborate with teams from across South Bank operations, NT Live, National Theatre at Home and National Theatre Productions to execute impactful and engaging audience communications in support of key objectives, such as income generation, quality traffic / lead generation and content engagement.
• Supported by two CRM Marketing Coordinators, the role sits within the Marketing (Brand) team, which also includes Website, Data and Insight and Social Media teams. The Marketing (Brand) team is a part of the Audiences & Marketing directorate, alongside Marketing (South Bank), Box Office, Digital Media (National Theatre at Home, NT Live, NT Collection), Communications and the Design Studio.

Candidate Requirements

• Experience of delivering target-driven CRM campaigns.
• Experience of using data and audience insight to inform decision-making and measure impact.
• A high level of initiative with collaborative and confident communication skills.
• Experience of working with email marketing software or CRM systems.
• Clear understanding of customer lifecycle marketing and user journeys.

Benefits

• Complimentary staff tickets for shows and NT Talks and Events, subject to availability and policy.
• Discounts in the NT’s bars, cafes, restaurants, and bookshop, as well as in local businesses (from Wagamama to local childcare providers & gyms on and around the South Bank).
• Access to interest‑free season ticket loan and cycle scheme partnership.
• Pension schemes with Legal & General and NEST.
• 33 days annual leave increasing up to 40 with length of service.
• Sabbatical option, subject to agreement and policy.
• Family‑friendly employer with supporting policies.
• Hybrid and flexible working, subject to agreement and policy.
• Training and Development Programme via e‑learning platform, and specialist in‑person training relating to role.
• On‑site Occupational Health and Wellbeing support.
• Free‑to‑access Employee Assistance Programme, enabling counselling and mental wellbeing support, financial and legal advice, and advice on caring responsibilities.