CRM Marketing Manager

Aviva; City Of London; Hybrid; GBP 45,000; Full time

Job summary

A leading financial services company is seeking a CRM Marketing Manager to join their Direct Wealth team. This role involves designing multi-channel CRM strategies to drive customer engagement. Ideal candidates will have proven experience in consumer marketing, especially within financial services, and possess strong analytical and communication skills. This position offers a salary of £45,000 and various benefits including a generous pension scheme, bonus opportunities, and a supportive work environment.

Benefits

Salary circa £45,000

Bonus opportunity up to 10%

Pension scheme with up to 14% contribution

29 days holiday plus bank holidays

Private Medical Benefit

Product discounts

Free Aviva shares

Paid volunteering days

Wellbeing support

Flexible benefits options

Qualifications

• Proven experience in consumer marketing, preferably within financial services.
• Familiarity with regulatory & legislative requirements.
• Excellent communication and interpersonal skills.
• Data-driven mindset with strong analytical skills.
• Knowledge of marketing channels, tools, and techniques.

Responsibilities

• Design and deliver multi-channel CRM strategies.
• Collaborate with teams to manage CRM marketing plans.
• Utilise customer insights to segment audiences.
• Manage campaign assets and ensure regulatory compliance.
• Analyze campaign performance using metrics and feedback.

Skills

Consumer marketing experience

Regulatory compliance knowledge

Communication skills

Analytical skills

Marketing tools and techniques

Job description

CRM Marketing Manager - Salary circa £45,000

Location: Norwich/York/Bristol/ London

Contract type: Fixed term (12-months)

Do you love creating customer journeys that truly engage?

We’re looking for an experienced Marketing Manager to join Aviva’s Direct Wealth CRM team.

You’ll work in an agile squad to design and deliver multi-channel CRM strategies—using email, SMS, push notifications, and direct mail—to drive engagement and promote our Direct Wealth proposition. (Pensions, ISAs, Savings, and Investment Accounts)

Perfect for someone with strong CRM experience who’s ready to make an impact in a fast-paced, collaborative environment.

A bit about the job

In this role, you will collaborate with Adobe CRM, Go to Market, and Customer Science teams to design, implement, and manage CRM marketing plans. You will utilise and leverage customer insights and data analytics to segment audiences effectively, delivering timely and personalised communications that resonate with target groups. Staying informed on industry trends, competitor activity, and customer preferences through market research will be key to shaping campaign strategies.

You will manage campaign assets through the financial promotion approval process, ensuring compliance with regulatory standards. Performance analysis will be a core part of your responsibilities, using metrics and customer feedback to evaluate campaign success and inform future strategy. Working within an agile squad structure, you will participate in regular stand‑ups and planning sessions, manage sprint tasks, and present campaign plans and results to stakeholders. Strong stakeholder management will be essential to ensure alignment with broader marketing strategies and business objectives.

Skills and experience we’re looking for

• Proven experience in consumer marketing, preferably within financial services
• Familiarity with regulatory & legislative requirements.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Data-driven mindset with strong analytical skills to assess campaign performance and customer insights
• Knowledge of marketing channels, tools, and techniques required to build effective and timely CRM campaigns.

What you’ll get for this role

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too.And one of the ways we live up to that promise is by investing in you.We have so much to offer when it comes to being an Aviva colleague.

• Salary circa £45,000 (depending on location, skills, experience, and qualifications).
• Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s.
• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days.
• Aviva-funded Private Medical Benefit to help you get expert support when you need it.
• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts.
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme.
• Brilliantly supportive policies including parental and carer’s leave.
• Flexible benefits to suit you, including sustainability options such as cycle to work.
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others.
• We take your wellbeing seriously with lots of support and tools.

Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We’d love it if you could submit your application online. If you require an alternative method of applying, please send an email to [e-mail].