CRM & Marketing Manager

Additional Resources; City Of London; On-site; GBP 50,000 - 60,000; Full time

Job summary

A well-established retail store in the UK is seeking a CRM & Marketing Manager to lead its global CRM strategy. The ideal candidate will have over 5 years of experience managing CRM campaigns and enhancing customer engagement. This full-time role offers a competitive salary of up to £60,000 along with benefits. This is an exciting opportunity to work with a prestigious brand and play a key role in shaping marketing strategies.

Qualifications

• 5 years of experience in CRM management and campaign delivery.
• Experienced in designing and executing CRM campaigns.
• Strong understanding of CRM platforms.

Responsibilities

• Develop and refine the company's CRM strategy.
• Maintain CRM systems for data accuracy.
• Create personalised marketing campaigns.

Skills

CRM management

Campaign delivery

Marketing automation tools

Google Analytics

Commercial awareness

Job description

An opportunity has arisen for a CRM & Marketing Manager with 5 years of experience to join a well-established retail store, renowned for outstanding craftsmanship in menswear, especially shirts and ties.

As a CRM & Marketing Manager, you will be responsible for leading and developing the company's global CRM and marketing strategy to enhance customer engagement and brand performance.

This full-time role offers a salary of up to £60,000 and benefits.

Responsibilities

• Develop and refine the company's CRM strategy to support business goals.
• Maintain CRM systems and ensure data accuracy across customer touchpoints.
• Create and automate personalised marketing campaigns to boost engagement and conversion.
• Lead global email marketing with a test-and-learn optimisation approach.
• Oversee weekly newsletter and social media content.
• Analyse customer behaviour to guide marketing and business decisions.
• Report regularly on KPIs and campaign performance.
• Drive effective use of customer data across digital and in-store platforms.
• Manage external agencies for paid social, digital, and PR activity.
• Coordinate seasonal marketing calendars and ensure brand consistency.
• Track and enhance website performance to improve customer experience.

What we are looking for

• Previously worked as a CRM & Marketing Manager, Marketing Manager, CRM Manager, Digital Marketing Manager, Email Marketing Manager, Customer Retention Manager, CRM Executive, Customer Engagement Manager, Senior Marketing Executive, Marketing Specialist, or in a similar role.
• Proven experience of 5 years in CRM management and campaign delivery.
• Experienced in designing, executing, and managing CRM campaigns.
• Strong understanding of CRM platforms and marketing automation tools.
• Skilled in using tools such as Google Analytics.
• Ideally have experience within a premium or luxury environment.
• Commercially minded with a good understanding of market trends and competitor activity.

Shift

• Days: Monday - Friday
• Timings: 9am - 6pm

This is an exciting opportunity to join a prestigious brand and play a key role in shaping its global marketing strategy.

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.