CRM & Marketing Lead

Stopgap Way; Richmond; Hybrid; GBP 100,000 - 125,000; Part time

Job summary

A leading property developer is seeking a CRM & Marketing Lead to manage resident communications. This role involves running multi-channel CRM, tracking engagement, and developing onboarding content. The ideal candidate has at least 5 years' experience in B2C CRM or digital marketing and is an excellent communicator with strong copywriting skills. The position offers a hybrid work environment, starting in January, with a competitive day rate of £250.

Benefits

Fabulous team culture

Hybrid working (3 days in the office, 2 days WFH)

Qualifications

• Minimum 5 years in B2C CRM, digital marketing or campaign management.
• Experience across email/SMS from briefing to deployment.
• Outstanding copywriting skills and meticulous attention to detail.
• Experience managing content for websites or apps.

Responsibilities

• Run multi-channel CRM across email, SMS, app + on-site screens.
• Create 2 monthly resident newsletters.
• Track engagement and drive improvements.
• Develop new resident onboarding content.
• Manage content across website and resident app.

Skills

B2C CRM

Digital marketing

Campaign management

Excellent communication skills

Copywriting skills

Stakeholder management

Basic design capability

Job description

Receive updates on marketing news, views and advice.

Please select areas you are interested in:

• General Marketing
• Agency - Marketing & Creative
• B2B Marketing
• Design & Creative
• Consumer Marketing

1304482

If you love CRM, content and multi-channel marketing, and want a role where your work genuinely shapes someone’s day-to-day experience, this is it!

Salary: £250 - £250 per day Location: Greater London, North West London Job Type: Freelance
JOB TYPE: 9-12 month contract, January start
INDUSTRY SECTOR: residential property
LOCATION (Hybrid/Office Based): hybrid
SALARY: £250 per day

Looking for a hands-on, creative CRM & Marketing Lead to own resident communications. If you love CRM, content and multi-channel marketing – and want a role where your work genuinely shapes someone’s day‑to‑day experience – this is it. January start.

ABOUT THE COMPANY

• My client is an award‑winning property developer in the "Build‑to‑Rent" sector

ABOUT THE ROLE

What you’ll be doing

• Running multi‑channel CRM across email, SMS, app + on‑site screens
• Creating 2 monthly resident newsletters
• Tracking engagement + driving improvements
• Developing new resident onboarding content like welcome packs and videos
• Working on partnerships, events, shoots + social content
• Managing content across the website + resident app

WHY YOU’LL LOVE IT HERE

• Fabulous team culture
• Hybrid working (3 days in the office, 2 days WFH)

ABOUT YOU

What we’re looking for

• Min. 5 years in a B2C CRM, digital marketing or campaign management role (agency or client‑side) – experience in lifestyle, hospitality, retail, subscription or community‑led brands (property experience not required and not preferred)
• Strong CRM experience across email/SMS – from briefing and copywriting to building and deploying in an ESP
• Excellent communication and stakeholder management skills
• Demonstrable experience in content planning, general marketing delivery, and managing multiple workstreams
• Outstanding copywriting skills and meticulous attention to detail
• Experience managing website and/or app content
• A proactive, adaptable and organised working style – you thrive in fast‑paced environments with shifting priorities
• Basic design capability (e.g., Canva)

You MUST have the right to work in the UK – visa sponsorship is not available.

Sound like your next move? Apply now!

If this role isn’t what you are looking for, don’t worry. At Stopgap we cover a wide range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity – https://www.stopgap.co.uk/jobs

Marketing, Digital and Creative Recruitment
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Please only apply for this role if you are eligible to work in the UK.

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