CRM Marketing & Insights Lead

ISIO; Greater London; Vor Ort; GBP 35.000 - 55.000; Vollzeit

Zusammenfassung

Isio in Greater London is seeking a skilled Data Analyst to manage marketing and sales datasets and optimize CRM systems. This role requires proven experience in data analysis and a strong understanding of segmentation techniques. The successful candidate will work closely with marketing and sales teams to deliver actionable insights and improve client relationship programs. Excellent communication and project management skills are essential, with prior experience in professional or financial services being preferred.

Qualifikationen

• Proven experience in a data analysis or data management role, ideally in marketing and sales integrated platforms.
• Expertise in CRM systems, data segmentation techniques, and analytics tools.
• Strong analytical skills, with the ability to turn complex data into clear, actionable insights informing sales and marketing campaigns.
• Experience in optimising marketing data to enhance sales funnel performance.
• Excellent communication and organisational skills.
• A proactive, solution-focused mindset with project management experience in a B2B relationship model sales and marketing environment.
• Experience within professional or financial services, preferably in both B2B and B2C environments.

Aufgaben

• Own and manage core marketing and sales datasets including CRM data.
• Develop effective segmentation strategies to optimize targeting and engagement.
• Own CRM Marketing Automation & Lifecycle Roadmap.
• Generate insights to improve client relationship programmes and satisfaction.
• Analyse client and marketing data to deliver actionable insights.

Kenntnisse

Data analysis

CRM systems expertise

Data segmentation techniques

Analytical skills

Communication skills

Project management

Tools

Analytics tools

Jobbeschreibung

Isio in Greater London is seeking a skilled Data Analyst to manage marketing and sales datasets and optimize CRM systems. This role requires proven experience in data analysis and a strong understanding of segmentation techniques. The successful candidate will work closely with marketing and sales teams to deliver actionable insights and improve client relationship programs. Excellent communication and project management skills are essential, with prior experience in professional or financial services being preferred.