CRM Marketing Executive - FTC 12 months

Pharmacy2U Ltd; Austhorpe; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading online pharmacy in the UK is looking for an Email Marketing Manager to oversee their CRM initiatives and email campaigns. The role involves building and sending emails, managing the email calendar, and ensuring compliance with data regulations. Applicants should have CRM/email marketing experience in eCommerce, proficiency in tools like Sailthru and Tableau, and the ability to work well under pressure. This position offers a hybrid working model and generous benefits including pension contributions and enhanced leave options.

Benefits

Occupational sick pay

Enhanced maternity pay

Contributory pension

Employee discount site

Discounted gyms

In-house mental health support

25 days annual leave

Qualifications

• Strong background in managing email marketing for eCommerce or retail.
• Experience using visualization tools like Tableau.
• Ability to work under pressure and meet tight deadlines.

Responsibilities

• Manage a 12-week email calendar across platforms.
• Report on KPIs including opens and conversion.
• Ensure GDPR compliance in email practices.

Skills

CRM/email marketing experience

Intermediate Excel skills

Basic HTML/CSS

Tableau usage

Dynamic content tools

NPS reporting

Ability to work under pressure

Hands-on email experience

Presenting performance to stakeholders

Working knowledge of GA4

Tools

Sailthru

Acoustic

Selligent

Job description

Responsibilities

• Manage a 12-week email calendar across LP, P2U Shop, and Chemist Direct, aligning with Trading, Brand and eCommerce teams.
• Create clear briefs and manage approvals and timelines.
• Build and send emails in Sailthru, Acoustic and Selligent using templates and correct audience rules.
• Complete full QA checks and ensure accurate tracking and UTMs.
• Report weekly and monthly using Selligent, GA4 and Tableau, sharing clear insights and actions.
• Track key KPIs including opens, clicks, conversion, revenue and unsubscribes.
• Own monthly NPS reporting for Shop brands.
• Plan and run A/B tests across subject lines, content and send times; roll out winners.
• Support optimisation of automated journeys (e.g., restock, winback).
• Ensure GDPR/PECR compliance and maintain high accuracy and brand standards.
• Own the day‑to‑day planning, build, QA, send and reporting of CRM emails for LloydsPharmacy.com Shop (LP), Pharmacy2U Shop, and Chemist Direct.

Qualifications

• Strong CRM/email marketing experience in eCommerce or retail.
• Intermediate Excel skills (including pivot tables).
• Basic HTML/CSS for email editing.
• Ability to use Tableau dashboards.
• Familiarity with dynamic content tools (e.g., Liveclicker, Nosto).
• Experience with NPS reporting.
• Able to work well under pressure and meet deadlines.
• Hands‑on email build and send experience in an ESP (Sailthru, Acoustic, Selligent, Braze, SFMC, etc.).
• Confident presenting performance and recommendations to stakeholders.
• Working knowledge of GA4.

What happens next? Please click apply and if we think you are a good match, we will be in touch to arrange an interview. Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check.

Working Hours

37.5 hours per week, Monday - Friday. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!

Company Overview

Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? We're a market leader in the pharmacy world, with 25 years' experience, helping over 1.6 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

Benefits

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance (Aviva)
• Employee discount site
• Discounted gyms (via blue light card and benefits schemes)
• Employee assistance programme
• In‑house mental health support
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme
• (subject to minimum earnings)
• Registration fees paid (GPhC, NMC, CIPD etc)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & Exclusive offers at The Springs, Leeds
• 25% Discount & health & beauty purchases
• 25% Discount on Pharmacy2U Private Online Doctor Services