CRM Marketing Automation Manager (Salesforce)

Blue Pelican Consulting; Bristol; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading consultancy in financial services is seeking a CRM Marketing Automation Specialist for a 12-month contract. You will focus on developing sophisticated customer journeys and workflows using Salesforce Marketing Cloud. This role is crucial for ensuring regulatory compliance in communication content. The position offers a hybrid work model based in either Bournemouth or Bristol, with a competitive salary ranging from £45k to £55k plus benefits, including bonus, healthcare, and pension.

Benefits

25 days leave

Good pension

Healthcare

Life assurance

Bonus

Qualifications

• Experience with Salesforce Marketing Cloud.
• Technical background in CRM journey creation.
• Understanding of financial services regulations.

Responsibilities

• Build and implement customer journeys within Salesforce Marketing Cloud.
• Create dynamic content for complex customer communications.
• Support regulatory compliance within customer communications.

Skills

Salesforce Marketing Cloud

CRM workflow creation

Content automation

Understanding of financial regulations

Job description

CRM Marketing Automation Specialist (Salesforce)

Term: 12-month contract with the team having at least a 3 year roadmap ahead of it.

Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.

Location: Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices.

The team you'll be joining is mid transformation of CRM journeys for this financial services giant. You'll join an existing team who are growing to support the creation of new customer journeys and CRM workflows being built upon Salesforce Marketing Cloud.

With this role leaning into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys.

Because this sits within financial services, there's a heavier emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level and how that's delivered at scale through automation.

This team are building a whole new next generation of CRM capability for the business. Looking to level up the sophistication of CRM journeys and a…