CRM Marketing and Automation Manager

Wolseley UK; Warwick; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading specialist trade merchant is seeking a CRM Marketing and Automation Manager in Warwick for hybrid work. The role involves managing CRM campaigns, enhancing customer journeys, and driving engagement strategies. Ideal candidates will have strong communication skills, creativity, and confidence in data-driven decisions. Competitive salary with benefits including bonuses, healthcare access, and more.

Benefits

Competitive salary

Bonus potential

Generous pension scheme (matched up to 9%)

Enhanced maternity/adoption leave

Access to online and high street discounts

Free healthcare access

Cycle to Work scheme

Qualifications

• Proven hands-on experience developing CRM campaigns and collaborating across teams.
• Confidence in building trigger-based and lifecycle journeys.
• A blend of creativity and attention to detail with strong data appreciation.
• Proactive mindset and passion for fast-paced environments.

Responsibilities

• Lead the planning, execution, and optimisation of CRM campaigns.
• Build and manage customer journeys in Salesforce Marketing Cloud.
• Develop segmented, data-driven communications based on customer behaviour.
• Own the customer lifecycle strategy from acquisition to advocacy.

Skills

CRM campaign development

Customer journey management

Data-driven communications

Excellent communication skills

Copywriting skills

Tools

Salesforce Marketing Cloud

Job description

Salary:

Competitive Salary + Bonus + Excellent Benefits

CRM Marketing and Automation Manager – Warwick – Hybrid working

So, who are we? We are Wolseley Group - a leading specialist trade merchant across the UK and Ireland. We pride ourselves in putting our people and customers at the heart of everything we do – and best of all, provide opportunities to develop skills and build careers through our award-winning Wolseley Talent Guild.

Also, did we mention? In addition to the competitive salary, there are also benefits on tap – including annual leave (increasing with length of service), a generous pension scheme (matched up to 9%), potential to earn bonuses, enhanced maternity/adoption leave, and access to a great range of online and high street discounts.

We also promote positive health and wellbeing by offering free access to healthcare, our popular YuLife app, our Cycle to Work scheme, and more!

As a CRM Marketing and Automation Manager based in Warwick, you’ll be responsible for:

• Leading the planning, execution, and optimisation of CRM campaigns across multiple business units

• Building and managing customer journeys in Salesforce Marketing Cloud to enhance engagement and retention

• Developing segmented, data-driven communications and automated triggers based on customer behaviour

• Owning the customer lifecycle strategy, from acquisition through to loyalty and advocacy

And here’s what we’d like you to have:

• Proven hands-on experience developing CRM campaigns and collaborating across teams to align with wider business goals

• Confidence in building trigger-based and lifecycle journeys (e.g. onboarding, retention, lapsing) to drive customer engagement

• A blend of creativity and attention to detail, with a strong appreciation of data to inform continuous improvement

• Excellent communication and copywriting skills, with a collaborative, proactive mindset and passion for fast-paced environments

We look forward to receiving your application!