CRM Manager - Up to £55,000

Blu Digital; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A marketing agency in the United Kingdom is seeking a CRM Manager to lead the optimisation of customer lifecycle campaigns. This role involves managing automated customer journeys, mentoring team members, and ensuring alignment with the business's wider goals. The ideal candidate will have strong CRM experience, a data-driven mindset, and excellent organisational skills. Join a dynamic team committed to enhancing customer engagement during significant business growth.

Qualifications

• Experience in CRM or lifecycle marketing.
• Proven success in delivering automated journeys.
• Strong knowledge of segmentation, targeting, and A/B testing.

Responsibilities

• Lead the development and optimisation of customer lifecycle campaigns.
• Manage automated customer journeys within the CRM platform.
• Mentor a CRM Executive to ensure excellence across all touchpoints.
• Utilise data to refine communications and optimise performance.

Skills

CRM experience

Lifecycle marketing

Segmentation

A/B testing

Data analysis

Team management

GDPR compliance

Tools

CRM tools

Business Intelligence tools

Job description

Are you looking for your next challenge in CRM? Ready to take ownership of customer journeys and play a key role in shaping the strategy of a growing brand?

My client is seeking a CRM Manager to lead the development and optimisation of customer lifecycle campaigns across multiple markets and channels. This is an exciting opportunity for a data-driven and customer-focused marketer to deliver impactful CRM activity that drives engagement, repeat behaviour, and lifetime value during a time of significant business growth.

You’ll be responsible for managing automated customer journeys within the CRM platform, overseeing broadcast campaigns, and mentoring a CRM Executive to ensure excellence across all touchpoints.

Working closely with marketing, commercial, product, and technical teams, you’ll ensure CRM activity supports wider business goals and contributes to an exceptional customer experience. You’ll also use data, testing, and insight to refine communications, optimise performance, and deliver measurable improvements in engagement and retention.

The ideal candidate will have experience in CRM or lifecycle marketing, with proven success in delivering automated journeys and retention strategies. Strong knowledge of segmentation, targeting, and A/B testing is essential, along with the ability to translate performance data into actionable insight. Experience managing a small team, working with CRM and BI tools, and ensuring GDPR compliance will be key. A passion for customer experience, a collaborative mindset, and strong organisational skills will set you apart.