CRM Manager: Email & SMS Campaigns to Boost Conversions

Graduate Recruitment Bureau; Brighton; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading online marketplace in the UK is seeking an experienced CRM Manager to develop marketing strategies aimed at engaging customers post-quote. This strategic position will involve planning multi-channel communications, optimizing customer journeys, and using data analytics for targeted campaigns. Ideal candidates will have a degree, strong email marketing experience, and proficiency in tools like Excel and Google Analytics. Creativity and collaboration are key in this exciting growth phase.

Qualifications

• Strong academic background, ideally educated to degree level.
• Proficient in Microsoft Excel and Google Analytics (or comparable analytics tools).
• Proven experience in email marketing, with a track record of delivering effective campaigns.
• Demonstrated ability to optimise customer journeys to drive improved conversion rates.
• Excellent team player with a collaborative working style and strong interpersonal skills.

Responsibilities

• Develop a structured marketing follow-up strategy to engage customers.
• Plan and execute multi-channel communications (email and SMS).
• Design and run A/B tests to enhance marketing effectiveness.

Skills

Email marketing

Data segmentation

A/B testing

Interpersonal skills

Collaboration

Education

Degree level education

Tools

Microsoft Excel

Google Analytics

Job description

A leading online marketplace in the UK is seeking an experienced CRM Manager to develop marketing strategies aimed at engaging customers post-quote. This strategic position will involve planning multi-channel communications, optimizing customer journeys, and using data analytics for targeted campaigns. Ideal candidates will have a degree, strong email marketing experience, and proficiency in tools like Excel and Google Analytics. Creativity and collaboration are key in this exciting growth phase.