CRM Manager - Campaigns

Charles Tyrwhitt; Milton Keynes; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading men's clothing brand in Milton Keynes is looking for a Senior CRM Manager – Campaigns for a 12-month maternity cover. This role is critical for strategizing and executing marketing initiatives across email, SMS, and direct mail. Candidates should have over 3 years of experience in lifestyle marketing, strong team management skills, and familiarity with email marketing platforms like Bloomreach. The position offers a competitive salary and a hybrid working model, blending office and remote work.

Benefits

Competitive salary

Excellent bonus scheme

Staff discount

Social events

Commitment to sustainability

Qualifications

• 3+ years of experience in lifestyle marketing or a CRM role.
• Ability to inspire and manage a team efficiently.
• Experience with email marketing platforms and direct mail.

Responsibilities

• Lead and motivate a marketing team to achieve business goals.
• Manage email, SMS, and direct mail marketing activities.
• Analyze campaign performance and optimize strategies accordingly.

Skills

Lifestyle marketing experience

Team management

Email marketing platforms

Data analysis

Communication skills

Problem-solving skills

Tools

Bloomreach

Job description

Overview

At Charles Tyrwhitt our purpose is to "Make it easy for men to dress well". We are looking for a 12‑month maternity cover for the Senior CRM Manager – Campaigns, part of the Marketing team. This role is responsible for driving the strategy and execution of core BAU marketing and promotional plans across email, SMS and direct mail, uncovering insights and taking action through analysing channel and customer performance to deliver on business and marketing KPIs.

Responsibilities

• Lead, coach and motivate a team, inspiring direct reports to deliver on business and channel goals.
• Ensure all email, SMS and direct mail activity is delivered effectively and on time – from conceptualisation to deployment and post‑campaign analysis.
• Own the email and direct mail content, cadence and segmentation strategy for all BAU, promotional and traffic‑driving marketing communications.
• Coordinate with retail marketing team to ensure all activity is relevant to retail and uncover opportunities for retail‑specific promotions and messages.
• Align with internal brand stakeholders to ensure consistent marketing and brand messaging, streamlining processes to drive efficiencies where possible.
• Own channel reporting and analysis for email, SMS and direct mail; use insights and benchmarking to shape marketing strategy for all channels.
• Ensure that customer‑facing communications are compliant, feature relevant products, provide accurate information, properly represent the brand and contribute to a positive customer experience.
• Manage end‑to‑end ad‑hoc retention projects.
• Balance multiple projects, manage own workload and oversee direct reports to deliver key initiatives effectively and on time.

Qualifications

• 3+ years of experience in lifestyle marketing or a CRM role.
• Experience managing at least one direct report; demonstrated ability to inspire a team to work efficiently, take on challenges and grow in their roles.
• Experience with email marketing platforms such as Bloomreach; SMS, eCommerce and direct mail experience desirable.
• Experience analysing campaign performance data, communicating insights to stakeholders and optimising marketing strategies based on results.
• Clear understanding of customer mindset and sharp marketing instincts, growing retention customer performance.
• Strong problem‑solving skills and attention to detail.
• Excellent verbal and written communication skills, with a demonstrated aptitude for communicating with multiple teams and groups.
• A positive, proactive and flexible team player, willing and able to collaborate with in‑person and remote stakeholders.

Benefits

• Competitive salary and excellent bonus scheme.
• An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward.
• Access to staff discount from your first day, including The White Company.
• Hybrid working policy: office 3–4 days per week (14 days onsite across a 4‑week period, with Mondays set as office days).
• Commitment to sustainability and charity partnerships.
• Company social events, including Christmas and summer parties.