CRM Manager

Motorway; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading UK used car marketplace is seeking a CRM Manager (Dealer) to enhance the dealer journey through effective communication strategies. You will own the end-to-end dealer experience, design multi-channel campaigns, and conduct A/B testing to improve engagement. Ideal candidates have a strong CRM background, data analysis skills, and the ability to manage tasks independently in a dynamic setting.

Qualifications

• Strong hands-on experience in campaign management and complex customer journeys.
• Proficiency with CRM tools such as Braze, HubSpot, and Looker.
• Sharp data analysis skills for experimentation and A/B testing.
• Excellent communication skills for writing copy and reporting results.
• Ability to manage multiple tasks independently.

Responsibilities

• Own the B2B dealer journey with automated communications.
• Design and manage multi-channel communication strategies.
• Conduct A/B testing and analyze campaign performance.
• Coordinate campaign calendar with product rollouts.
• Represent dealer needs in cross-functional team meetings.

Skills

CRM management

Data analysis

Communication skills

Multi-channel communications

Tools

Braze

HubSpot

Looker

Job description

About Motorway

Motorway is the UK’s fastest-growing used car marketplace – our award winning, online-only platform connects private car sellers with over 7,500 verified dealers nationwide, who compete to offer the best price. Founded in 2017, our technology makes the process refreshingly easy, earning us an 'Excellent' Trustpilot rating with over 70,000 reviews. We're not just building a platform; we're changing how people sell cars.

Backed by leading investors like Index Ventures and ICONIQ Growth, and following a successful $190 million funding round, we're on a mission to transform the used car market.

🚀 Why you should join us:

We're after a CRM Manager (Dealer) to join our B2B team. You'll be right in the thick of it, helping us build the best possible experience for the professional dealers who are our key customers. Our job is to make the entire journey for them feel like it's on rails—no stress, no friction. We work closely with the Product, Creative, and Commercial teams, so you'll get a full view of the business and have a real say in how we meet our goals. The big challenge right now? Figuring out the most effective, automated ways to talk to a network of dealers who all have different needs and backgrounds, making sure we're always sending smart, useful information without being annoying. If you're looking for a place where you can test, learn, and prove what works with tangible business results, you've found it. Think of it like being the air traffic controller for thousands of highly valuable messages: your precision means smooth landings for everyone.

🛠️ What you'll do:

• Own the B2B dealer journey end-to-end, which means you'll be the one to spot where things are tricky for our customers and fix it with smart, automated communications.

• Design, build, and manage multi-channel comms using email, SMS, WhatsApp, and in-browser notifications to drive engagement across the dealer network.

• Conduct A/B testing and analysis on all campaigns to continuously improve performance, then report back to the wider business on your key takeaways.

• Coordinate the campaign calendar and execute ad hoc communications to align with our frequent product roll-outs and updates.

• Be the voice of the dealer in cross-functional team meetings with Product, Dealer Marketing, and Dealer Services to make sure their needs are always central to our strategy.

🧠 Experience you'll need to be successful:

• A strong CRM background with solid, hands-on experience in campaign management and building out complex customer journeys.

• Proficiency with CRM tools like Braze, HubSpot, and Looker is a big plus.

• Sharp data analysis skills and the proven ability to set up and learn from experimentation (like those A/B tests we mentioned).

• Excellent communication skills—you'll need to write clear, compelling copy and explain your results confidently to stakeholders.

• The ability to fly solo. You're a curious self-starter who can manage multiple moving tasks and deadlines without needing constant hand-holding.

Our interview process

• Qualifying Screen with Talent Partner

• Hiring Manager Interview with Head of CRM

• Final Stakeholder Interview with Head of Dealer Marketing and member of CRM team/wider marketing team