CRM & Loyalty Manager - Retail

EF Recruitment; Farnborough; On-site; GBP 40,000 - 55,000; Full time

Job summary

A family-run retail business in Farnborough is seeking a CRM & Campaign Manager to enhance customer engagement through innovative strategies. Responsibilities include leading CRM initiatives, collaborating on marketing campaigns, and analyzing performance data. The ideal candidate will possess a strong degree in marketing or business and proven experience in CRM, particularly within the retail sector. This position offers a competitive benefits package and opportunities for professional growth.

Benefits

Professional growth opportunities

Competitive benefits package

Various perks

Qualifications

• Proven CRM experience essential, preferably in retail.
• Highly analytical with strong attention to detail.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the CRM strategy to recruit new members and increase engagement.
• Build detailed customer profiles using insight and data.
• Collaborate to deliver email campaigns for members and non-members.

Skills

CRM strategy implementation

Data analysis

Email campaign management

Project management

Communication skills

Education

Degree in marketing or business

Job description

Our client is a family run business within the retail sector. They are now seeking a CRM & Campaign Manager to help increase customer engagement.

The ideal candidate will be passionate about using insight and creativity to shape meaningful customer journeys and work closely with Marketing, Buying, IT and Operations. You will lead and implement CRM and member communication strategy, and drive the delivery of selected seasonal campaigns, events and loyalty programmes.

Responsibilities

• Lead the CRM strategy to recruit new members, drive repeat visits and increase average spend.
• Build detailed customer profiles and segmentations using insight and data.
• Optimise member journeys in partnership with loyalty and EPOS agencies.
• Own the promotional calendar, supporting loyalty and trading activity.
• Collaborate with the Senior Marketing Executive to deliver email campaigns for members and non-members.
• Ensure all content is relevant, timely, on-brand and - where appropriate - personalised.
• Work with the CRM agency to analyse performance and identify trends.
• Run member and non-member surveys and translate insights into recommendations.
• Stay ahead of CRM best practices, especially automation and workflow optimisation.
• Champion brand standards and consistency across all touchpoints.
• Maintain guidelines and approve assets for emails, digital and POS.
• Oversee updates to websites and social channels.

Experience

• Degree in marketing or business preferred.
• Proven CRM experience essential, in retail is preferable.
• Highly analytical with strong attention to detail and confident using data.
• Excellent written and verbal communication.
• Strong campaign and project management skills.
• Commercially focused and proactive.
• Collaborative team player with agency and stakeholder experience.

Competitive Benefits Package, opportunity for professional growth and development, plus lots of perks!

Interested? Send your CV now