CRM & Loyalty Leader — Personalisation at Scale

Story Terrace Inc.; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A dynamic beauty tech startup in London is seeking a CRM & Loyalty Manager to lead the customer lifecycle strategy. This role involves developing and executing CRM initiatives to enhance customer engagement and retention. The ideal candidate will have over 7 years of experience in CRM within ecommerce and use CRM tools like Klaviyo for data-driven campaigns. The position offers hybrid working conditions and a competitive salary.

Benefits

Competitive salary

25 days annual leave

Private healthcare

Hybrid working schedule

Qualifications

• 7+ years in CRM or lifecycle marketing within ecommerce or DTC brands.
• Deep experience with multi-step automated flows and personalised campaigns.
• Strong analytics and A/B testing capabilities; confident in interpreting performance data.

Responsibilities

• Develop and lead the end-to-end CRM strategy aligned with commercial goals.
• Plan, build, QA, and execute campaigns across promotions, content, and product launches.
• Own and manage the CRM platform and its integrations with ecommerce tools.

Skills

CRM and lifecycle marketing

Analytics

A/B testing

Personalised campaigns

Cross-functional collaboration

Project management

Tools

Klaviyo

CRM integrations

ecommerce tools

Job description

A dynamic beauty tech startup in London is seeking a CRM & Loyalty Manager to lead the customer lifecycle strategy. This role involves developing and executing CRM initiatives to enhance customer engagement and retention. The ideal candidate will have over 7 years of experience in CRM within ecommerce and use CRM tools like Klaviyo for data-driven campaigns. The position offers hybrid working conditions and a competitive salary.