CRM & Lifecycle Marketing Lead

JustPark; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading parking solutions provider in the UK is seeking a Manager, CRM & Lifecycle Marketing to enhance engagement and retention strategies. You will lead impactful campaigns and collaborate with cross-functional teams to drive measurable results. The ideal candidate has over 5 years of experience in CRM management across multiple digital channels and a passion for innovation in marketing practices.

Benefits

Generous holiday policy

Private Medical Insurance

Cycle-to-work scheme

Enhanced parental leave

Qualifications

• 5+ years experience in CRM or lifecycle marketing campaign management.
• Proven ability to own campaign strategy and deliver across channels.
• Hands-on experience with Customer Engagement Platforms.

Responsibilities

• Lead the planning and deployment of CRM campaigns across channels.
• Design automated customer journeys including onboarding and retention.
• Partner with Data teams to ensure segmentation accuracy.

Skills

Campaign strategy and delivery

Automation and lifecycle journeys

Audience targeting and segmentation

Testing, reporting and optimisation

Process and tool management

Tools

Customer Engagement Platforms (CEP)

Tableau

Asana

Job description

A leading parking solutions provider in the UK is seeking a Manager, CRM & Lifecycle Marketing to enhance engagement and retention strategies. You will lead impactful campaigns and collaborate with cross-functional teams to drive measurable results. The ideal candidate has over 5 years of experience in CRM management across multiple digital channels and a passion for innovation in marketing practices.