CRM & Lifecycle Manager

LTK UK; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Flexible schedule

Summer Fridays

25 days holiday

Private pension

Private medical care

Volunteer days

Professional development

Team events

Job summary

LTK’s CRM & Lifecycle Manager will own and evolve CRM across Creator, consumer and brand audiences in international markets, delivering timely, personalised communications that drive growth and retention. You’ll collaborate with global and local teams, apply behavioural data, and manage campaigns across email, push, in‑app messaging and WhatsApp, while upholding data privacy and compliance standards.

You will lead day‑to‑day CRM operations, enable experimentation, and leverage Braze, HubSpot,

Qualifications

• 5–7 years of CRM, lifecycle marketing or marketing automation experience.
• Hands-on experience with email, push, in-app messaging and WhatsApp; SMS useful.
• Strong experience with Braze or similar platforms; HubSpot and AI experience desirable.
• Behavioural segmentation, personalised journeys and lifecycle programmes.
• Data hygiene, QA and consent/privacy knowledge.
• Translate data into clear, actionable recommendations.
• Experience leading cross-functional work across markets.
• Excellent written and verbal communication skills.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Own the international CRM strategy across Creator, consumer and brand audiences.
• Build and optimise lifecycle journeys across email, push, in-app and WhatsApp.
• Segment audiences and personalise communications across markets.
• Manage the CRM calendar from brief to post-campaign learning.
• Leverage AI to improve CRM efficiency, insights and execution.
• Lead Braze, WhatsApp and HubSpot usage for campaigns.
• Create an experimentation roadmap for content, segmentation, timing and channels.
• Maintain data hygiene, tagging, QA, consent and compliance.
• Provide regular performance reporting with insights and next steps.
• Lead cross-functional CRM projects across teams and markets.

Skills

CRM & Lifecycle

Email/Push Campaigns

Braze/HubSpot

Segmentation

Data Governance

Cross-functional

Communication

Strategic Planning

Growth Mindset

Project Management

Education

Bachelor's degree or equiv.

Tools

Braze

HubSpot

Job description

LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry.

We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth.

Position Title: CRM & Lifecycle Manager, International

Location: London, UK - Hybrid Working (in-office hours required at least 2-3 times per month)

About the role

The CRM & Lifecycle Manager will own and evolve LTK’s CRM and lifecycle marketing across Creator, consumer and brand audiences in international markets.

You will turn audience and behavioural data into relevant, timely and measurable communications that drive growth, activation, engagement, retention, reactivation and conversion. The role combines CRM strategy, hands‑on campaign and platform management, experimentation, reporting, data governance and cross‑functional delivery.

Working closely with US CRM, RevOps, Analytics, Creator Success, Creative, Brand, Partnerships and local market teams, you will connect global CRM strategy to international market needs and continuously improve how communications are planned, delivered and measured in a personalised way.

How you will make an impact

• Own the international CRM strategy across Creator, consumer and brand audiences, with clear priorities for onboarding, growth, retention, reactivation and nurture.
• Build, manage and optimise lifecycle journeys and campaigns across email, push, in‑app messaging and WhatsApp.
• Use behavioural data to create meaningful segments, personalise communications and improve audience engagement across markets and lifecycle stages.
• Manage the CRM calendar and coordinate delivery from brief and audience definition through build, QA, launch, reporting and post-campaign learning.
• Leverage AI thoughtfully and responsibly to improve CRM efficiency, accelerate insight and execution, and deliver more relevant communications and measurable growth outcomes.
• Lead high-quality day‑to‑day use of Braze, WhatsApp and HubSpot across campaign builds, journeys, reporting and optimisation.
• Create a clear experimentation roadmap across content, segmentation, timing, journeys and channels; turn learning into repeatable improvements and playbooks.
• Maintain strong standards for data hygiene, tagging, QA, documentation, consent, deliverability, GDPR and overall compliance across all markets.
• Provide concise, decision‑ready regular reporting that makes performance, insight, impact, risks and next steps clear.
• Lead cross‑functional CRM projects, anticipate dependencies and bring practical recommendations from diagnosis through delivery and measurement.

What you will bring to LTK

• 5–7 years of experience in CRM, lifecycle marketing or marketing automation, ideally in growth ecommerce, DTC, retail, marketplace or consumer technology.
• Hands‑on experience across email, push, in‑app messaging and WhatsApp; SMS experience is useful.
• Strong practical experience with Braze or a comparable customer engagement platform; HubSpot and AI experience is highly desirable.
• Experience with behavioural segmentation, personalised journeys, triggered campaigns, brand communications and lifecycle programmes.
• Strong understanding of experimentation, reporting, data hygiene, QA and consent / privacy requirements.
• Ability to translate data into clear recommendations, prioritised actions and measurable outcomes.
• Experience managing complex cross‑functional work across teams, markets or stakeholder groups.
• Strong written and verbal communication, with the ability to make complex topics concise and relevant to different audiences.
• A bachelor’s degree in marketing, business, communications, analytics or a related discipline, or equivalent practical experience.
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast‑moving environment
• A growth mindset and openness to feedback #LI-CW1

What’s in it for you?

• Competitive salary, bonuses, and private pension scheme
• Flexible work schedule plus Summer Fridays (workday ends at 3 pm)
• 25 days holiday, plus an extra day for your birthday
• A benefits and wellness scheme
• Private medical care
• Paid volunteering days
• Professional development
• Work anniversary celebrations, including extra annual holidays, and luxury gifting
• Interesting problems to solve with an expert team at a rapid‑growth retail disruptor and the largest creator marketing platform
• Happy Hours and team events and activities!

About LTK

Founded in 2011, LTK is the global technology platform purpose‑built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world‑class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Shop profiles. More than 20 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance‑driven, cross‑channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.

Our mission

To empower the world’s premium lifestyle Creators to achieve maximum economic success.

Our values

• Here to win
• Commit to the journey
• Work well

Commitment to Diversity

LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi‑disciplinary team to build a meaningful company and culture.

We are not offering new sponsorships opportunities at this time for persons requiring employment visas;authorization to work in the UK is a precondition of employment.

LTK is an Equal Opportunity Employer.

#LI-Remote