CRM & Lifecycle Lead, UK

Blackbird Ventures Pty; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Employee options program

Development budget

Hybrid work in Old Street

Private health insurance (Vitality)

Wellness allowance

25 days holiday

Parental leave

Work from anywhere 3 weeks/year

Job summary

Eucalyptus, a leading pediatric health platform, is hiring a Senior CRM Manager to shape Juniper’s lifecycle and retention strategy. You’ll run data-driven campaigns across channels to guide patients through their journey, ensuring they feel supported, informed, and motivated to continue their treatment.

The role emphasizes patient-centric, innovative lifecycle initiatives across multiple products. You’ll collaborate with marketing, product, and analytics teams to deliver impactful messaging and

Qualifications

• 4+ years in lifecycle marketing or CRM, preferably in fast-paced environments.
• Proficient with marketing automation tools (Klaviyo, Customer.io, Braze) and analytics platforms.
• Data-driven with experience in A/B testing and optimisation.
• Strong written communication and empathetic content creation.
• Passionate about patient experience and health/wellness.

Responsibilities

• Develop and execute lifecycle campaigns across email, push, SMS, and in-app messaging.
• Personalise communications using data to target cohorts and stages in the patient journey.
• Create engaging content on nutrition, weight loss, and health messaging.
• Design innovative onboarding, retention, and reactivation flows.
• Collaborate with marketing, product, and analytics to align initiatives with goals.
• Continuously test and optimise campaigns with A/B testing.
• Track engagement and retention metrics to inform strategy.

Skills

Lifecycle marketing

CRM

Email marketing

A/B testing

Data analysis

Content writing

Cross-functional collaboration

Patient experience

Project management

Tools

Klaviyo

Customer.io

Braze

Tableau

Mixpanel

Metabase

Job description

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight‑management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician‑led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long‑term care global
• Supported over 350k patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About the role (What you’ll be doing)

We’re seeking a Senior CRM Manager to take the lead in shaping Juniper’s lifecycle and retention strategy. In this role, you’ll create engaging, data‑driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Juniper and perceive the value we provide.

Your work will be pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey with confidence.

As we expand our range of services and build an ecosystem focused on delivering long‑term health, we aim to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication.

This role requires a creative and strategic mindset, with the ability to work cross‑functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Juniper’s patient‑first ethos.

This is not about sending generic campaigns or driving vanity metrics. Your role will be integral to building a truly patient‑centric lifecycle strategy.

In short, this role includes:

• Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in‑app messaging).
• Using data and insights to personalise communications for specific cohorts and stages in the patient journey.
• Leveraging content to create and share high‑quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients.
• Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies.
• Collaborating cross‑functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs.
• Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving.
• Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.

About you (Who you are)

• At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast‑paced or startup environment.
• Confident using technology, with proficiency in marketing automation tools (e.g. Klaviyo, Customer.io, Braze) and familiarity with analytics platforms (eg. Tableau, Mixpanel, Metabase).
• Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests.
• Strong written communication skills, with a knack for creating engaging and empathetic content.
• Passionate about patient experience and problem‑solving, with a demonstrated interest in health and wellness.
• Highly organised, independent, and able to collaborate effectively within a team.
• Thrives in a fast‑paced environment, excited by creative problem‑solving and innovation.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well‑being, fertility, skincare, and preventative health.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world‑changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast‑paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence‑based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Be an owner – Your own stake in the business with our employee options program
• Invest in your growth – Annual development budget plus 3 days of professional development leave
• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
• Support your well‑being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
• Join a connected team – A vibrant office culture with regular socials, clubs, after‑school sport, and seasonal events

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.