CRM Lifecycle & Data Strategy Manager (DTC)

L'oreal Usa; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading beauty company in Greater London is seeking a CRM Manager to develop strategic customer relationship initiatives across multiple brands. This role involves optimizing CRM lifecycle programs and leveraging analytics to enhance consumer engagement. The ideal candidate will have strong experience in CRM management, preferably within the beauty or retail sector, along with excellent communication skills. The position offers a competitive benefits package including discounts on numerous products, private health insurance, and opportunities for professional development.

Benefits

Discounts on beauty products

Private medical and dental insurance

Enhanced pension plan

Learning and leadership programs

Qualifications

• Proven experience in CRM management, especially in beauty or consumer goods.
• Ability to leverage data insights for optimization and results.
• Experience with launching new communication channels is a plus.

Responsibilities

• Develop and execute strategies for first-party data acquisition.
• Design comprehensive CRM lifecycle programs focusing on customer value.
• Optimize automated trigger journeys and CRM analytics.

Skills

CRM management

Analytical mindset

Data-driven approach

Lifecycle marketing

Excellent communication

Proactive nature

Job description

A leading beauty company in Greater London is seeking a CRM Manager to develop strategic customer relationship initiatives across multiple brands. This role involves optimizing CRM lifecycle programs and leveraging analytics to enhance consumer engagement. The ideal candidate will have strong experience in CRM management, preferably within the beauty or retail sector, along with excellent communication skills. The position offers a competitive benefits package including discounts on numerous products, private health insurance, and opportunities for professional development.