CRM Lead: Fashion Brand Growth & Personalised Campaigns

N BROWN; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retailer in Manchester is seeking a CRM Lead to enhance customer engagement through targeted campaigns and data-driven strategies. The ideal candidate will possess strong experience in CRM within fast-paced environments, demonstrating skills in customer targeting and data analysis. This role offers a dynamic work culture, competitive benefits including a bonus scheme, and opportunities for personal and professional growth.

Benefits

24 days holiday (+ 8 bank holidays)

Annual bonus scheme

Enhanced maternity leave

Company pension with up to 8% contribution

Mental health support

Colleague discount

Onsite café with subsidised rates

Life Assurance and Private Medical Insurance

Paid volunteer time

Qualifications

• Experience in a similar CRM role in a fast-paced environment.
• Ability to analyse data to develop actionable recommendations.
• Experience with email best practices.

Responsibilities

• Produce and execute customer engagement plans.
• Reactivate lapsed customers to boost brand growth.
• Utilise customer segmentation for lifecycle programmes.

Skills

Self-motivated

Enthusiastic

Commercial awareness

Customer targeting

Data interpretation

Flexibility

Collaborative working

Tools

Email delivery platforms (e.g., Responsys)

HTML

Job description

A leading retailer in Manchester is seeking a CRM Lead to enhance customer engagement through targeted campaigns and data-driven strategies. The ideal candidate will possess strong experience in CRM within fast-paced environments, demonstrating skills in customer targeting and data analysis. This role offers a dynamic work culture, competitive benefits including a bonus scheme, and opportunities for personal and professional growth.