CRM Growth Specialist: Loyalty & Campaigns

Iceland Food Group; Aston; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading retail company is looking for a dedicated CRM Executive in Aston, UK. The role involves supporting the CRM agenda, optimizing email communications, and managing campaigns to enhance customer loyalty. Strong experience in A/B testing and marketing tools, along with excellent communication skills, are essential. The position offers a dynamic work environment with a range of employee benefits, including discounts and holidays.

Benefits

15% discount in stores

30% discount at restaurants

33 days holiday

Pension plan

Free onsite parking

Electric car charging

Subsidised restaurant

Christmas vouchers

Refer a Friend Scheme

Christmas Savings scheme

Discounted dry cleaning

Long service awards

Qualifications

• Experience in creating CRM communications.
• Hands-on experience of building and deploying campaigns.
• Knowledge of CRM best practices and benchmarks.
• Attention to detail and strong communication skills.

Responsibilities

• Support the CRM agenda and optimize communications.
• Perform email delivery activities including campaign development.
• Manage relationship with UX and design teams.
• Coordinate marketing campaigns and share results.

Skills

Creating CRM communications

A / B testing

Building and deploying campaigns

CRM best practices

Results driven

Multi-tasking in fast-paced environment

Tools

Salesforce

Exact Target / Marketing Cloud

Google Analytics

Excel

Job description

A leading retail company is looking for a dedicated CRM Executive in Aston, UK. The role involves supporting the CRM agenda, optimizing email communications, and managing campaigns to enhance customer loyalty. Strong experience in A/B testing and marketing tools, along with excellent communication skills, are essential. The position offers a dynamic work environment with a range of employee benefits, including discounts and holidays.