CRM Growth Architect

Raylo; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A progressive subscription service provider based in London is seeking an experienced CRM leader to own lifecycle strategy and platform operations. The ideal candidate will have over 8 years in CRM marketing, experience in leading teams, and deep familiarity with platforms like Customer.io. This role is crucial in maximizing customer lifetime value and requires a results-oriented mindset in a fast-paced environment. Benefits include stock options, exclusive tech leases, and generous leave policies.

Benefits

Stock options for all employees

Exclusive Raylo device lease

33 days off, your way

L&D budget for skills development

Two performance reviews a year

5 months full pay for primary caregivers

Workplace nursery scheme

Perkbox membership

Quarterly socials and parties

Qualifications

• 8+ years in CRM/lifecycle marketing.
• 2–3 years leading teams and strategy.
• Hands-on with relevant platforms.
• Proficient at building dashboards and interpreting KPIs.
• Deep understanding of testing frameworks.

Responsibilities

• Own the CRM roadmap for engagement and loyalty.
• Lead setup and integration of Customer.io.
• Design and run A/B tests to prove lift.
• Personalise the Raylo App experience.
• Collaborate to launch product campaigns.
• Own forecasts and performance reporting.

Skills

CRM / lifecycle marketing

Team leadership

Customer.io

Data analytics

Email and SMS marketing

Education

Bachelor's degree

Tools

Customer.io

Braze

Iterable

Job description

A progressive subscription service provider based in London is seeking an experienced CRM leader to own lifecycle strategy and platform operations. The ideal candidate will have over 8 years in CRM marketing, experience in leading teams, and deep familiarity with platforms like Customer.io. This role is crucial in maximizing customer lifetime value and requires a results-oriented mindset in a fast-paced environment. Benefits include stock options, exclusive tech leases, and generous leave policies.