CRM Executive- Fashion

Office Angels; West End; On-site; GBP 30,000 - 45,000; Full time

Job summary

A recruitment agency is seeking a CRM Executive to join a dynamic team in the UK. This role involves managing CRM campaigns, collaborating with cross-functional teams, and utilising analytics to enhance customer relationships and business growth. The ideal candidate has experience in ecommerce retail, strong analytical skills, and a passion for CRM. Join a forward-thinking environment that values innovation and creativity.

Qualifications

• Proven track record managing CRM campaigns in ecommerce retail.
• Experience with analytics tools to derive actionable insights.
• Ability to cultivate strong relationships with diverse stakeholders.

Responsibilities

• Plan, execute, and optimise CRM campaigns across territories.
• Work collaboratively with cross-functional teams.
• Monitor campaign performance and database metrics.

Skills

CRM campaign management

Analytical skills

Relationship building

Emotional intelligence

Creative mindset

Passion for retail

Tools

Google Analytics

Exponea

Job description

Overview

Are you a CRM superstar ready to take your career to the next level? Our client, a leader in premium womenswear, is seeking a passionate and results-focused CRM Executive to join their dynamic team. This newly created role is your chance to drive engaging campaigns that will not only enhance customer relationships but also contribute significantly to business growth. If you thrive in fast-paced environments and possess the intellectual agility to tackle challenges head-on, we want to hear from you!

Key Responsibilities

• Campaign Ownership: Take charge of planning, executing, and optimising CRM campaigns across multiple territories, ensuring they align with business deadlines.
• Collaboration: Work closely with cross-functional teams, including designers and copywriters, and external partners to deliver impactful campaigns.
• Performance Monitoring: Implement test and learn strategies to enhance campaign performance and improve customer KPIs, such as purchase frequency and revenue per buyer.
• Insights Collaboration: Partner with the insights team to track campaign performance and leverage data to refine future strategies.
• Database Management: Keep a close eye on database metrics to maintain an accurate view of active opt-ins and churn rates.
• Initiative Ownership: Drive initiatives aimed at improving database opt-ins, employing a test and learn approach to attract high-quality subscribers.
• Compliance: Collaborate with internal teams to ensure customer data governance and GDPR compliance.

To be successful in this role, you will need

• Experience: Proven track record managing CRM campaigns in ecommerce retail, preferably with a global footprint. Experience with platforms like Exponea is a bonus!
• Analytical Skills: Hands-on experience with analytics tools, ideally Google Analytics, to derive actionable insights.
• Relationship Building: Excellent ability to cultivate strong relationships with both internal and external stakeholders.
• Emotional Intelligence: A high level of emotional intelligence to communicate effectively across all audience levels.
• Creative Mindset: A fearless approach to generating innovative ideas and testing them rapidly to challenge the status quo.
• Retail Passion: A genuine passion for CRM and a commitment to staying updated with industry trends.

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