CRM Executive | Cult Beauty

THG; Camden Town; On-site; GBP 30,000 - 40,000; Full time

Job summary

A global ecommerce group is seeking a CRM Executive to support the senior manager in executing a successful CRM strategy. Responsibilities include managing email marketing processes, analyzing campaign results, and enhancing customer engagement through targeted communications. The ideal candidate will have at least 12 months of CRM experience and strong analytical skills within the beauty industry. This role offers various employee benefits and opportunities for development.

Benefits

25 days annual leave plus bank holidays

Birthday off

Enhanced maternity and paternity pay

Wellbeing support including in-house GP access

Up to 50% staff discount on THG brands

Qualifications

• Minimum 12 months experience in an email or CRM role.
• Strong understanding of e-commerce marketing and the beauty industry preferable.
• Excellent organisational skills.

Responsibilities

• Manage the end-to-end process for email marketing communications.
• Collaborate with marketing and trading teams.
• Monitor email KPIs including revenue and open rates.

Skills

Email marketing

Data analysis

Communication skills

Copywriting

Collaboration

Tools

CRM platforms

Marketing automation tools

Job description

Overview

We're looking for a proactive and results-driven CRM Executive to support the CRM Senior Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you'll be part of a dynamic, innovative team that values creativity, collaboration, and data-driven strategies. This is a unique and exciting opportunity to join the CRM team during a key period of growth.

Responsibilities

• Manage the end-to-end process for email marketing communications, including developing, briefing, building and scheduling, ensuring accurate, consistent and timely completion of the builds.
• End-to-end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability.
• Create audiences and improve segmentation to maximise engagement.
• Collaborate with marketing and trading teams to ensure cohesive messaging and business alignment.
• Ideate & write compelling subject lines, utilising data & insights to drive improvements in open rates.
• Work with design team to ensure all email activities are in keeping with our brand values and guidelines.
• Work with Senior CRM Manager to manage the optimisation of our trigger and journey emails, including AB Test planning, execution, and reporting.
• Monitor email KPIs including revenue, click-through rate, open rate & conversion rate.
• Analyse campaign results, drive actionable insights & recommendations and communicate them clearly.
• Think of innovative ways to target, retain, and increase the value of customers.
• Propose AB tests to ensure continuous optimisation.
• Ongoing awareness of competitor activity.
• Uphold mobile-first thinking.
• Define opportunities to improve customer experience through emails.
• Stay up to date with CRM best practices & technological developments.
• Develop & implement new automated programs with the help of other team members.

Qualifications

• Minimum 12 months experience in an email or CRM role.
• Strong understanding of e-commerce marketing and the beauty industry preferable.
• Proficiency with CRM platforms and marketing automation tools; good understanding of email marketing, its principals and KPIs.
• Results oriented & comfortable with data analysis.
• Excellent communication & copywriting skills.
• Collaborative mindset, with a track record of working cross-functionally to deliver results.
• Ability to manage multiple projects simultaneously.
• Strong communication and presentation skills, both written and verbally.
• A positive attitude, pro-active and able to show initiative.
• Proven ability to work quickly and effectively whilst keeping high standards.
• Great attention to detail.
• Excellent organisational skills.

About THG Beauty

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

Benefits

Access Bespoke Development Programmes

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Enjoy your birthday off – we don’t want to work on our birthday either!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12 months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 24 7 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50 % staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass probation.