CRM Executive

Medivet Group; Watford; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A nationwide veterinary group is seeking a detail-oriented CRM Executive to support the delivery of customer communications. The role involves managing CRM campaigns through email, SMS, and direct mail while using analytics for performance insights. The ideal candidate will have strong email marketing and CRM experience, with proficiency in tools like Google Analytics. This hybrid position offers a chance to grow in a people-first environment.

Qualifications

• Extensive CRM or email marketing experience, ideally within a B2C environment.
• Strong experience building and deploying email campaigns via a CRM platform.
• Adept user of Google Analytics (GA4) and/or email reporting platforms.

Responsibilities

• Build, test, and deploy CRM campaigns across email, SMS, and direct mail.
• Define and pull targeted customer segments for campaigns.
• Run thorough pre-send testing on all email campaigns.

Skills

CRM experience

Email marketing

Google Analytics (GA4)

HTML/CSS for email

Audience segmentation

Job description

Overview

Location: Hybrid (typically 2 days per week in Watford)

We’re looking for a detail-oriented, technically confident CRM Executive to supportthe day-to-day delivery of high-quality, data-driven customer communications atMedivet.

This role will play a key part in the tactical execution of CRM activity, from emailbuilds, updating full email programme with new dynamic design, campaign set-upright through to audience segmentation and reporting. You’ll be supporting to bringlifecycle journeys, campaigns, and service-level communications to life across email,SMS, and direct mail.

It’s a great opportunity for someone with a passion and experience in CRM andemail marketing to grow their experience in a data-led, customer/ client-first businesswith ambitious growth plans. If you want to learn and build on your CRM experience, in afast paced, roll your sleeves up environment – this role is for you.

What You’ll Do:

• Build, test and deploy CRM campaigns across email, SMS, and direct mail,ensuring they are accurate, error-free, and delivered on time

• Work as part of the CRM and Customer Data team to defineand pull targeted customer segments for each campaign, using behavioural,lifecycle and demographic data

• Run thorough pre-send testing on all email campaigns, including inboxrendering, device testing, and dynamic content checks

• Compile performance reports post-campaign to support senior stakeholderswith actionable insights and the commercial performance of CRM

• Support in building dashboards or recurring reports inplatforms like GA4 and Microsoft Dynamics

What You’ll Bring:

• Extensive CRM or email marketing experience, ideally within a B2C,customer-facing business

• Adept user of Google Analytics (GA4) and/or email reporting platforms

• Strong experience building and deploying email campaigns via a CRM platform

• Comfortable working with HTML/CSS for email, using templates and editingcode when needed.

• Basic knowledge of audience segmentation and targeting using customerdata

Why Medivet

Joining Medivet means becoming part of a nationwide community that puts care atthe heart of everything we do. You'll work with a collaborative, people-first teamwhere your expertise will be valued and your work will make a genuine impact on thelives of our colleagues and the animals they care for.