CRM Executive

esure Group; Reigate; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading insurance provider in the United Kingdom seeks 2 CRM Executives for a dynamic Marketing team. In this role, you'll drive effective CRM campaigns through hands-on experience with Braze and data-driven insights. You will work closely with various teams to enhance customer engagement and develop new uses for the platform. We offer a competitive salary, a bonus scheme, and flexible working conditions.

Benefits

Competitive salary

Discretionary bonus scheme

25 days annual leave

Flexible benefits platform

Company funded private medical insurance

Insurance product discounts

Career development training

Volunteering days

Support for flexible work

Qualifications

• Hands-on experience using the Braze platform.
• Experience in a regulated environment is a plus.
• Analytical mindset with a focus on trading.

Responsibilities

• Build templates and canvases using Braze for email and SMS.
• Analyze data to identify successful campaign variants.
• Collaborate with marketing teams to drive growth initiatives.

Skills

Braze experience

Data analysis

Problem solving

Creativity

UX experience

Education

Qualifications in relevant field

Tools

Mixpanel

Databricks

Tableau

Jira

Job description

Ready to join a team that's leading the way in reshaping the future of insurance? Here at esure Group, we are on a mission to revolutionise insurance for good!

We’ve been providing Home and Motor Insurance since 2000, with over 2 million customers trusting us to keep them covered through our esure and Sheilas’ Wheels brands. With a bold commitment for digital innovation, we're transforming the way the industry operates and putting customers at the heart of everything we do.

Having completed our recent multi-year digital transformation, we’re now leveraging advanced technology and data-driven insights alongside exceptional service, to deliver personalised experiences that meet our customers ever-changing needs today and in the future.

Job Description

We are currently recruiting for 2 CRM Executives to join our dynamic Marketing team on 6 - 9 month secondments.

The role delivers effective CRM campaigns through hands‑on Braze experience, including building templates, canvases, and liquid logic for email and SMS. You will analyse data to identify winning variants, support marketing teams across all Braze channels, and explore new use cases that drive growth. By proactively identifying improvements and testing Braze Beta features, you will help advance the platform and enhance overall customer engagement.

What you’ll do:

• Good working knowledge with Braze building templates and campaigns, with a strong understanding of canvases and liquid logic and proven examples of using them for both email and SMS.
• Able to complete data analysis and establish winning variants from ongoing optimisations
• Support the wider Braze team and look for new opportunities to continue to develop the braze platform.
• Consider new uses cases and support marketing team to deliver growth initiatives
• Work closely with the marketing team and transactional teams to deliver campaigns across all Braze channels, including Email, SMS, and Web
• Proactive problem solver, able to self‑identify problems and tasks, with an aim for improving the CRM platform
• Strong desire to develop, and open to testing Braze Beta products and developing new use cases for emerging features.

Qualifications

What we would love you to bring:

• Hands on experience using the Braze platform, qualifications preferred
• Experience using tools such as Mixpanel, Databricks, Tableau, Jira or equivalents
• Analytical and commercial with a trading mindset
• We’d also like to hear if you have…
• Experience of working in a regulated environment
• A creative and inspired mindset with some UX experience

Additional Information

What’s in it for you?:

• Competitive salary that reflects your skills, experience and potential.
• Discretionary bonus scheme that recognises your hard work and contributions to esure’s success.
• 25 days annual leave, plus 8 flexible days and the ability to buy and sell further holiday.
• Our flexible benefits platform is loaded with perks to choose from, so you can build a personal toolkit to support your health, wellbeing, lifestyle, and finances.
• Company funded private medical insurance for qualifying colleagues.
• Fantastic discounts on our insurance products! 50% off for yourself and spouse/partner and 10% off for direct family members.
• We’ll elevate your career with hands‑on training, mentoring, access to our exclusive academies, regular career conversations, and expert partner resources.
• Driving good in the world couldn’t be more important to us. Our colleagues can use 2 volunteering days per year to support their local communities.
• Join our internal networks and communities to connect, learn, and share ideas with likeminded colleagues.
• We’re a proud supporter of the ABI’s ‘Make Flexible Work’ campaign and welcome you to ask about the flexibility you need. Our hybrid working approach also puts you in the driving seat of how and where you do your best work.

We are committed to creating an inclusive and diverse workplace where everyone feels valued, respected, and empowered. We celebrate individuality and create spaces where unique backgrounds and experiences can come together. We believe that diverse perspectives drive innovation, in turn enabling us to better serve our customers, community and build a stronger organisation. Our commitment to inclusion extends to every part of our business, from hiring practices to professional growth opportunities, ensuring equal access and support for all.