CRM Executive

Debenhams Retail; Manchester; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Bonus scheme

Company pension

Share schemes

Private medical cover

Life assurance

On-site gym

Free weekly fitness classes

Brand discounts

Wellbeing package

Dog-friendly offices

Learning and development

On-site canteen

Season ticket loan

Job summary

Debenhams Group in Manchester seeks an experienced CRM Executive for a 3-month fixed-term contract to deliver multichannel CRM campaigns across email, mobile push and SMS during peak trading.

You will work with marketing, merchandising and analytics to create data-driven customer journeys, optimise segmentation, leverage Bloomreach, and ensure on-brand communications that drive engagement, retention and conversion across our fashion brands.

Qualifications

• Proven hands-on experience in CRM/email marketing/digital campaigns in retail/e-commerce.
• Experience with Bloomreach to execute dynamic personalised campaigns and journeys.
• Strong knowledge of email marketing best practices, segmentation, and deliverability metrics.

Responsibilities

• Coordinate with marketing and merchandising teams to create, manage, and deliver campaign content plans across global markets.
• Ensure all communications across email, mobile push and SMS are on-brand and timely.
• Assist in developing targeted segmentation strategies to maximise engagement and conversions.
• Create content to boost acquisition, retention and reactivation while meeting KPIs.
• Analyse campaign performance and deliver actionable insights and deliverability metrics.
• Support additional CRM channels and ad hoc technical projects involving advanced targeting.
• Utilise Bloomreach to build, schedule, and optimise automated journeys and campaigns.

Skills

CRM

Email marketing

Segmentation

A/B testing

Campaign management

Deliverability

Multichannel

Bloomreach

Team collaboration

Independent work

Tools

Bloomreach (ESP/CDP)

Job description

Debenhams Group is looking for an experienced CRM Executive to join our team on a 3-month fixed-term contract to support us through the busy peak trading period. In this role, you will play a key part in delivering high-impact, multichannel CRM campaigns across email, mobile push notifications, and SMS to drive engagement, customer retention, and conversion. Your Team You will be part of a collaborative, fast-paced CRM and digital marketing team dedicated to delivering exceptional customer experiences across all Debenhams Group brands. The team works closely with marketing, merchandising, and analytics functions to create and execute dynamic, data-driven CRM strategies during our highest-volume trading season.

What the CRM Executive will do:

• Coordinate with marketing and merchandising teams to create, manage, and deliver dynamic campaign content plans across multiple global markets.
• Ensure all communications across email, mobile push notifications, and SMS are strictly on-brand, accurate, relevant, and timely.
• Assist in developing targeted segmentation strategies to maximize channel engagement rates and drive customer conversion.
• Create innovative and engaging content designed to boost customer acquisition, retention, and reactivation while exceeding key performance indicators.
• Analyse and review campaign performance, reporting actionable insights and deliverability metrics to key stakeholders.
• Support additional CRM channels and contribute to ad hoc technical projects involving advanced targeting and segmentation technologies.
• Utilise Bloomreach to build, schedule, and optimise complex automated customer journeys and targeted campaign executions.
• Proven hands‑on experience in a CRM, email marketing, or digital campaign role within retail, e-commerce, or a fast-paced consumer environment.
• Demonstrated proficiency using Bloomreach (or similar enterprise ESP/CDP platforms) to execute dynamic, personalised campaigns and customer journeys.
• Strong understanding of email marketing best practices, audience segmentation, A/B testing methodologies, and deliverability metrics.
• A team player with a strong collaborative mindset and a proactive attitude.
• Ability to work independently, manage own time effectively, and adapt in a dynamic environment.
• A genuine interest in fashion and retail.

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy! We don't stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we're on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible. We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you're someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you'll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. 2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Access to an on-site gym and free weekly Pilates, yoga and fitness classes
• Discount across all brands
• Comprehensive wellbeing package
• Dog-friendly offices (in selected locations)
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan