CRM executive

IG Group; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Private medical cover for you and your

Life insurance

Gym memberships contribution

Birthday day off

LinkedIn Learning access

Comprehensive onboarding process

Employee networks supporting diversity

Job summary

IG Group in London is seeking a CRM Executive to build, launch and optimise campaigns and automated journeys across email, push, in-app and SMS, delivering lifecycle programmes across the UK & EMEA with accuracy and regulatory compliance.

You’ll work with Commercial, Marketing, Product and Compliance to execute multi-channel CRM strategies, run A/B tests, measure impact with analytics, and ensure brand-aligned, customer-first communications that drive new customers and first trades.

Qualifications

• Hands-on experience in a CRM, lifecycle or marketing automation role.
• Experience building emails, push notifications and journeys in Braze or a comparable enterprise CRM platform.
• Understanding GDPR/data privacy requirements in a regulated environment.
• Strong stakeholder management and project management skills with ownership mindset.
• Curious approach to new tools and AI-driven growth strategies.

Responsibilities

• Plan, build, QA and launch campaigns and automated customer journeys in Braze across email, push, in-app and SMS.
• Support our acquisition programme, including welcome journeys, lead conversion, Refer a Friend and promotional communications.
• Run A/B tests and control-group experiments, report on campaign performance, and translate findings into actionable recommendations.
• Work with Analytics to ensure proper measurement and reporting for data-driven decisions.
• Manage a pipeline of stakeholder requests, ensuring clear definitions and high quality delivery.
• Collaborate with Compliance to ensure regulatory requirements are met and brand guidelines are followed.
• Partner with Marketing, Product and Creative to deliver memorable campaigns, including seasonal go-to-market initiatives.
• Contribute to documentation and playbooks to support the wider CRM team.

Skills

CRM marketing automation

Braze experience

A/B testing

Stakeholder management

Data privacy awareness

GDPR knowledge

English communication

Tools

Braze

HTML

Liquid

SQL

Looker/GA

Job description

Job TitleCRM executiveJob DescriptionSo, who are we?IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions — built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.Join us at IG - the future gets built here.Your teamAt IG, we're building a world-class CRM growth engine to power investors' progress across the UK & EMEA. We need your help to make our customer communications more relevant, timely, valuable and impactful.CRM at IG is about putting customers at the heart of everything we do and solving their problems through personalised communications that engage, educate, inspire and inform, from the first welcome through to long-term retention and growth.About this roleWe're looking for a CRM Executive to help us build, launch and optimise the campaigns and automated journeys that bring customers to IG, get them to their first trade and keep them engaged. You'll support our lifecycle programmes across the UK & EMEA, with a focus on getting high-quality, compliant and well-tested communications live accurately and at pace.This role is based in our London office and sits within the CRM team led by the Head of CRM. The team is made up of CRM Managers owning Acquisition and Retention, alongside high-performing CRM Executives, and you'll be coached day to day by a CRM Manager. We're problem-solvers who move at pace and prioritise a clear learning agenda. Along with the rest of the team, you'll champion the customer experience by ensuring all customer-facing comms work in unison to create one holistic lifecycle.You'll partner closely with Commercial, Marketing, Product, MarTech, Analytics, Creative and Compliance to deliver our multi-channel CRM strategy (email, push, in-app, SMS and more). This is not a deeply technical role, but you will be hands-on in our CRM platform every day and will work with technical teams to scope and deliver personalised journeys at scale.This role is ideal for someone who is curious, enjoys solving customer problems through CRM, and isn't afraid to roll up their sleeves to get things done quickly, accurately and efficiently. We operate in a regulated industry, so experience in finance is a big plus. Experience with enterprise CRM platforms is essential, with proficiency in Braze preferred. German or French language skills are an advantage.What you'll doPlan, build, QA and launch campaigns and automated customer journeys in Braze across email, push, in-app and SMS, from one-off sends to triggered lifecycle flows.Support our acquisition programme, including welcome journeys, lead conversion, and our Refer a Friend and promotional incentive communications, helping drive new customers and first trades.Run A/B tests and control-group experiments, report on campaign performance, and turn the findings into clear recommendations that improve our journeys.Work with Analytics to make sure the right measurement and reporting are in place, so decisions are based on data.Help manage a pipeline of stakeholder requests, making sure each one is well defined, prioritised, clearly understood and delivered to the highest possible quality.Work with Compliance to make sure every communication meets regulatory requirements, and act as a guardian of IG's brand guidelines, creative standards and customer experience.Review projects with a customer-centric lens, questioning and challenging where needed so everything we send is aimed at delivering the best customer experience.Collaborate with Marketing, Product and Creative colleagues to deliver memorable campaigns, including seasonal and go-to-market initiatives.Contribute to clear documentation and playbooks that can be used by the broader CRM team.Find ways to help the CRM team move faster and work more strategically as a growth engine for IG. Curiosity with AI is a must.What success looks likeCampaigns and journeys built accurately, on brief and on timeAutomated journeys live and contributing to new customers, first trades and engagementA steady rhythm of well-structured tests with clear, documented learningsReliable reporting that stakeholders trust and act onCommunications that are consistently compliant, on brand and customer-firstGrowing ownership of programmes, taking on more complex work as you developWhat you'll need for this roleHands-on experience in a CRM, lifecycle or marketing automation roleExperience building emails, push notifications and customer journeys in Braze, or a comparable enterprise CRM platformWorking knowledge of Liquid and a basic understanding of HTML for building emailsAn understanding of key CRM engagement metrics, and how to measure, test and optimise journeys across email, SMS and push, including experimentation, control groups and incrementalityAn understanding of GDPR and data privacy requirements, and a willingness to work within a regulated environmentStrong eye for detail and the ability to deliver accurately at paceGood stakeholder management, project management and collaboration skills, with an ownership mindsetA passion for learning and a curious approach to new tools, including AINice to haves:German or French language skillsExperience in finance or another regulated industryExperience in product-driven tech companies, fintech or high-frequency digital productsExperience with HTML and CSS codingExperience with SQL and analytical tools such as Looker and Google AnalyticsExperience with other marketing automation platforms, such as Salesforce Marketing CloudHow we workWe try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office, which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:Lead and Inspire: Drives trust, alignment, and enthusiasmThink Big: Focus on the problems that most impact commercial outcomesChampion the client: Understand and prioritise client's needsDeliver at pace: Push for fast, sustainable growthRaise the bar: Take ownership, be accountable and share feedbackWe believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.The PerksYour growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.Competitive salaryFlexible Benefits Package on top of your salary (12%)Private medical cover for you and your familyLife insuranceContribution to gym memberships25 days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)The option to buy or sell holiday daysUnlimited access to the LinkedIn Learning PlatformA comprehensive global and local onboarding processEmployee-led LGBTQ+, Women's, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive cultureOption to participate and create ESG initiatives based on IG Brighter Future FundEnhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parentsNumber of openings1